From Keywords to Connections

🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀

If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!

Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.

In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development

With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.

Guest

Sterling Humburg-Cage

Sterling would best describe himself as determined, empathetic, and trustworthy. As a member of 2020’s graduating class from the University of Missouri, he is no stranger to needing to adapt to the world’s changes! Now, Serling is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist. He’s a life-long learner, striving to continue growing both professionally and personally.

Having participated in everything from 6 theater productions with the MU Theatre Department, to his involvement with the McNair Scholars program during his senior year, Sterling is driven to succeed. Now, Sterling serves as an SEO specialist helping to improve both on-page and off-page elements to help clients thrive. His technical expertise also allows him to find solutions in a quick, efficient manner. In his free time, Sterling enjoys gaming, reading, traveling, and spending time with family.

Guest appearance on:

Beyond “Near Me”: How Local SEO Helps Clients Find You