From Keywords to Connections
🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀
If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!
Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.
In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development
With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.
From Keywords to Connections
SEO is About People, Not Just Algorithms
🎙️ Episode 2 – SEO is About People, Not Just Algorithms
From Keywords to Connections: A Podcast by Simplified SEO Consulting
Search engine optimization isn’t just about rankings, keywords, or pleasing Google — it’s about reaching real people with real needs. In this episode, Mary and Winnie break down the human side of SEO and explore why great SEO starts with empathy, not just algorithms.
We’ll talk about why understanding user intent matters more than ever, how to write content that actually connects with your ideal client, and why storytelling, tone, and trust are key ingredients in an effective SEO strategy.
Whether you’re a therapist, coach, or any helping professional trying to grow your practice online, this episode will help you shift your mindset from “How do I get more traffic?” to “How do I connect with the people I’m meant to serve?”
Topics we cover in this episode:
- The emotional intent behind search queries
- Writing content that speaks directly to your audience’s needs
- Why human connection builds SEO trust
- The role of accessibility, inclusivity, and E-E-A-T in Google rankings
- How to balance expertise with warmth in your writing
đź’ˇ SEO that puts people first is SEO that performs.
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