From Keywords to Connections
🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀
If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!
Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.
In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development
With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.
From Keywords to Connections
Why We Are Passionate About Guiding Helping Professionals to Success
This episode is personal—and powerful.
At Simplified SEO Consulting, we don’t just optimize websites. We empower helpers—therapists, counselors, educators, and other service-driven professionals—to be more visible to those who need them most. And for us, that mission is rooted in lived experience.
In this episode, we open up about the “why” behind our work:
- 💛 Personal stories from team members who transitioned from frontline helping roles into SEO
- 🌊 The ripple effect of helping a helper—because when their practices thrive, entire communities benefit
- ⚖️ How SEO can level the playing field for small, values-driven practices competing with big-budget systems
- 🤝 The alignment of our core values with the heart-centered professionals we serve
- 🎯 Why success is about more than traffic—it's about connection, impact, and purpose
You’ll hear stories from team members like Alex, who moved from supporting children with mental health challenges to falling in love with SEO as a new way to make an impact. And from Liv, who stepped away from victim advocacy after facing deep burnout—only to rediscover hope and connection through this unexpected path.
👉 Key takeaway: SEO isn’t just about rankings—it’s about helping the helpers show up for the people who are searching for healing, support, and a better life.
Whether you're a seasoned practitioner or just starting your business, this episode is a reminder of the deeper purpose behind being seen online.
🔗 Press play to reconnect with your mission and feel inspired by the stories of those walking this path with you.
#FromKeywordsToConnections #HelpingProfessionals #PurposeDrivenMarketing #MentalHealthMatters
