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From Keywords to Connections
🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀
If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!
Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.
In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development
With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.
From Keywords to Connections
Are Paid Ad's or SEO Better for Helping Professionals?
Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or.
We’ll simplify digital marketing jargon and explain:
- What SEO is (and how it builds long-term visibility)
- What paid ads are (and why they deliver quick results)
- How each method shows up on platforms like Google, Facebook, and Instagram
- When to use one vs. the other—or both
💡 Whether you’re a trauma therapist, speech pathologist, coach, or other helping professional, this episode gives you the insight to:
- Build a strategy based on your current goals and budget
- Avoid keyword cannibalization (a common mistake that wastes money)
- Use SEO and ads together in a smart, synergistic way
Plus, I share real-world examples, practical tips for beginners, and encouragement for those who feel overwhelmed by digital marketing.
Key takeaway?
👉 Think of SEO as your engine and ads as the fuel. Done right, they can work together to create sustainable, strategic growth.
🔗 Tune in now and let’s simplify your marketing—one episode at a time.
#FromKeywordsToConnections #HelpingProfessionals #SEOvsAds #PrivatePracticeMarketing
