From Keywords to Connections
🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀
If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!
Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.
In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development
With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.
From Keywords to Connections
The Power of a Helping Professional Story- Why Clients Connect With You
🎙️ Episode 8: The Power of a Helping Professional’s Story – Why Clients Connect with YOU
In today’s episode, we’re diving into the transformative impact of storytelling in the helping professions. Your personal story isn’t just a background detail—it’s a bridge. When shared intentionally, it builds emotional safety, fosters trust, and helps clients feel seen and understood.
Here’s what we explore:
Why Your Story Matters
Clients crave authenticity. We talk about how sharing your “why” can humanize your practice and help prospective clients connect with the heart behind your work.
What Makes a Story Effective
Great stories don’t require oversharing—they require clarity, connection, and credibility. Learn how to share insightfully, not intimately, while still making a real impact.
Setting Boundaries in Storytelling
Professional storytelling isn’t personal venting. We discuss how to respect your own boundaries while crafting stories that empower and reassure your audience.
Where to Share Your Story
From the About page to blogs and service descriptions, we give practical tips for integrating story into your online presence in ways that support both connection and SEO.
The SEO Bonus
Did you know personal stories can boost your search rankings? Discover how using emotionally resonant, client-centered language increases engagement and visibility.
Action Step
Audit your About page. Does it read like a human with heart wrote it—or just a list of credentials?
Whether you're a therapist, coach, or any helping professional, this episode will inspire you to share your story with both purpose and professionalism.
Listen now and start crafting the story your future clients are waiting to hear.
#Storytelling #MarketingForHelpers #PrivatePracticeMarketing #TherapistSEO #FromKeywordstoConnections #MentalHealthMarketing #AuthenticBranding #HelpingProfessionals
