Using Psychology to Write SEO-Friendly Content – Understanding User Behavior

SEO isn’t just about pleasing search engines—it’s about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attracts and converts.

Why User Behavior Matters

Learn why knowing when, where, and how your audience searches can shape your content strategy. For example, anxious clients often search late at night on their phones. Creating mobile-optimized pages with clear, calming language meets them where they are—emotionally and practically.

Applying Psychology to Content Structure

Cognitive load, attention span, and decision fatigue are real. We break down how cluttered pages and dense text drive users away—and how simplifying layouts, using bold headings, and placing calls-to-action strategically keeps them engaged.

Building Trust and Reducing Anxiety

When people look for mental health services, they’re often feeling vulnerable. Discover how phrases like “You’re not alone” or “It’s okay to ask for help” can reassure and validate. You’ll also hear tips for writing content that reduces fear of the unknown and gently guides visitors toward taking the next step.

Behavioral Cues & Conversion Psychology

Calls-to-action placed after testimonials or success stories often convert better than those at the top of the page. We explore examples of how small changes in content flow and placement can significantly increase engagement.

Writing with Empathy and Clarity

From avoiding jargon to using a conversational tone that starts with “you,” we share techniques for crafting copy that feels personal, approachable, and genuinely helpful, while still meeting SEO goals.

Balancing SEO and User Needs

Keyword optimization doesn’t have to sacrifice clarity or tone. Instead of awkward keyword stuffing, you’ll hear examples of natural phrasing that resonates with readers and signals relevance to search engines.

Practical Experiments to Improve Engagement

The episode wraps with actionable experiments you can try today, like simplifying navigation, testing headlines, and using tools like Google Analytics or Hotjar to track results.

If you’re ready to create content that connects on a human level and climbs the search rankings, this is the episode for you.

🎧 Listen now and discover how the intersection of psychology, UX, and SEO can elevate your website.

#SEO #ContentStrategy #UserExperience #Psychology #DigitalMarketing

Transcript

Mary (00:07.256)
Hey there, you're listening to From Keywords to Connections.

we talk about more than just SEO.

We explore the real stories, strategies, and moments that help people connect in meaningful ways.

Mary and Winnie bringing you honest conversations about strategy, growth, and the connections that matter most.

We're so glad you're here.

Winnie (00:49.816)
Hello and welcome back to from keywords to connections. My name is Swenny and this is Mary. And today we are going to be talking about understanding user behavior. Talking about how we use psychology to write SEO friendly content and how we use it to attract more of your ideal client. An important thing to understand before you go down the SEO road is that SEO isn't just about algorithms. A big part of it is

that user behavior matters. SEO is all about people. Even though what we're trying to do is attract Google to your website, Google is trying to notice all the things that your ideal clients care about. So really all of it is about the people that we want to get on your website. When we understand how users think, search and engage with content, that's when we can write more effectively. That's when we can make

your service pages, your blog posts, be effective for your ideal client and bring in more people into your private practice. For example, knowing that anxious clients often search at night using mobile devices can guide how and where you present content using shortcoming language and mobile friendly designs. For example, when we're talking about ideal clients, we ask a lot, think about where they live, work and play. And certain people, if they are stressed out at work,

We want to think about if you want people who have work stress, we want to think about where they're working. If you have someone with anxiety or trauma who might be searching late at night, we want to be looking at where they live. Some people who, you know, maybe they have family stress. We want to be looking at where their families are at during the day and where they might be coming into these struggles that they might start searching for your services.

So it's about applying psychological principles to your content structure. It's about thinking how your client or potential client is feeling. Are they feeling that cognitive overload of being at work all day? That means they're probably not gonna, they may be sitting at their computers at work looking for.

Mary (03:00.788)
services because they're so overwhelmed in that moment that they need to look right now. And when they go to your website, how overwhelmed are they? They don't want to go to a website that's confusing, that's cluttered, that you have to click 10 times to get to the service page that they want. They want a website and content that's clear, concise, easy to understand, and speaks directly to them. We get to the point where like

By the end of the day, we've been making decisions since we got up. We've been making decisions about what to wear, what to eat, what are we working on, where are we going, what do my kids need, what do my pets need. So we get to the point at the end of the day where we have what we call decision fatigue. And I know that we've all experienced that, where we just, if one more person asks me to make a decision, I'm just gonna snap because I don't know. I can't decide anything else. I can't decide what I need to do to take care of myself.

And a lot of times that's where we get to that point where we're unable to really make those conscious decisions about what's good for us because we've used all of our decision making skills, we've used all of our mental capacity throughout the day to help other people. So that's where we come into that user behavior, really thinking about where those people are at, at that moment in time when they need those services. They're probably feeling really overwhelmed. They're probably feeling very unsure of what's going on in their lives.

or what their next steps are. So we really need to be speaking to them in a way that's very understandable, very easy to read and comprehend what they're being told, concrete steps to follow. This is what you need to do to get in touch with me. This is what you need to do to fix this problem. So it's all about really understanding where your potential client is at any given moment.

So when you have those people who come to your page and are stressed for whatever reason, whether it's anxiety or normally they're reaching out for helping professional. It's not because everything is just amazing and they have no stressors in their life. So we want to make the page formatted, easy to read. We talk a lot about, you know, when creating content, we add a lot of headings and headings help break it up. So it's not just a wall of texts. It helps with readability, especially because then

Winnie (05:09.312)
Someone can scan and read the parts that they want because there's going to be some parts that they want to read into and then some parts that they don't And I know when I get on a page even when i'm not stressed out. I love being able to Clearly see okay great. Here's where I can find this information that information. Here's a real quick call to action button We often encourage call to action sections at the bottom because then it's nice easy one two three step We want to make it as simple and straightforward as possible

to get your client onto your website and then onto your contact page to help reduce that decision fatigue, to keep their attention the entire time that they're on your website.

Absolutely. I mean, when people are reaching out for things like mental health, medical care, you know, it's at a time when they're feeling vulnerable. They're feeling, you know, like they're not at their best. They're not able to make the best decisions right now. So we really want to convey that feeling of you're not alone. It's OK to ask for help. So creating content that builds trust and reduces anxiety is also really important. We want your page to look the correct structure. We want it to be able to be easily scannable, but

If it's easily read, if it doesn't have anything that's building that trust or connecting with the client, it's not going to matter if it's structured correctly. It comes down to the bones of it. It comes down to what you have in your service page, what you have in your blog, and how you're expressing yourself.

Really, is your first, your website is your first connection with a potential client. And it's your first chance to put your best foot forward to show them what they can expect when they meet with you, whether that's for therapy or a doctor's appointment or acupuncture. They want to know they can feel comfortable with you and your website is the first chance to show them that they will be comfortable with you.

Mary (07:01.132)
Yeah, and if you have content that's speaking down to people who are struggling or isn't supportive of people who are struggling or might be demeaning in some way to people who are struggling or making it seem like it's not a big deal, what you're dealing with isn't really that big of a deal. It's an easy fix. Well, if somebody's in that, even if it is quote unquote an easy fix, they're not going to feel like it's an easy fix. I mean, it's impacting their life. It's impacting their well-being. They want to know that somebody gets it.

that understands that they're going through something that they need help and support with. And they want to have that ability to build that trust with you right off the bat. So that's why it's so important to really, you know, make that content, ensure them that they're not alone in this, that you are going to be there to empower them, to help them come to grips with what they're dealing with and get through it, you know, not just tuck it away and ignore it, but physically, actively problem solve and get through it and support them through the process.

Yeah, and having that empowering language, you know, not just showing them like that you can help them through it, but, you know, reassuring them that they can do it can also help it. It gives them a sense that it gives people a sense that they can make it through that there there is hope at the end of the tunnel that things are going to get better from where they're at.

which that's really what everybody wants to know when they're searching for a helping professional is whatever they are going through, is it going to get better?

Yeah.

Mary (08:31.252)
I agree. And by having that empowering language, you're teaching them that they're not going to have to do this the rest of their life. They're not going to have to necessarily have therapy the rest of your life or go to the doctor every week for the rest of your life. You're teaching them by through empowerment that they're going to gain the skills and the understanding of what they're dealing with to carry that forward whenever the therapy is done, whenever the medical process is done. They're going to be empowered with those tools in their toolbox to really continue on that path of

health and wellness that they want to be on.

Another thing that can help build that trust when you're adding content is making sure to use the right terminology. So for example, when we do keyword research, we don't just do it nationally. We do it specific to the area that someone is trying to rate. And I've been asked, does that really matter? And I am very passionate that it does matter because I have found that different areas use different terminology. Now there are some that are

pretty standard across the board. Like anxiety therapy is pretty standard across the board. But there is some differences and like people searching marriage counseling versus couples therapy versus couples counseling. There I found in just about every specialty there is some kind of variation depending on where you live. So we make sure to do keyword research specific to that area so that way.

The specific terminology used in that area the most can be utilized on the page. Because the last thing you want is, you've drawn someone in, they've clicked on your website, they are starting to feel seen, and then they get to an area and they're like, I don't know anyone who talks like this. like, that's not what I'm looking for. You want to continue to build that trust by making sure to connect. Another way is.

Winnie (10:27.95)
like adding location indicators. We want to use location indicators that are unique to the area where you're trying to get ranking. For example, near Kansas City, I know the phrase KCMO is pretty popular. And so if I see that on a website, I'm kind of like, okay, that's something I recognize. That's something that's used around here a lot. So different things like that with your keywords and your location indicators, they might feel small when you're writing it.

Especially when you're writing a huge service page that's got a ton of words on it. It might seem small about what terminology you use in a couple places, but it can make a big impact to future visitors to that page.

So yeah, location matters. So, plus that helps you get known in within your community and that helps you build that trust within your local community. People will start seeing your name, recognizing your brand and be like, Hey, I saw that doctor that's down on Oak street and I've heard a lot of good things about them. being very, you know, very

strategic, I guess is a good word about your location is important because it helps you build that trust and build that understanding within your location and your community, especially and it lets Google know where you want to be found and who you want to be found for. One example of wording that we've really come across is that a lot of therapists, when they put online therapy on their website, they will automatically go to telehealth. They will use telehealth therapy.

and nobody searches telehealth therapy. Not a single potential client unless they are a therapist.

Winnie (12:03.054)
The search volume of it is so small. I'm pretty sure it's just therapists searching.

So nobody searches telehealth therapy. So we always highlight that when we do a website audit. If they have a telehealth therapy page, we always say, okay, we need to switch this to like an online therapy page because that's what everybody is looking for. And it's amazing how much that one little change in a single word on a page can make.

because then Google knows that you're paying attention to what people are actually searching for and taking that user intent into consideration. And it makes a huge difference because Google knows that nobody's looking for telehealth therapy. Nobody knows what that word means. So when you switch it to the online therapy, Google gets that you're OK, this person's listening to what their client is wanting. They're listening to what their client is searching for. And that helps build that trust not only with your potential client, but with Google and your EAT score as well.

And that's a great example of that. We really have to put ourselves in the mindset of the user's behavior because it is widespread across the therapy community that telehealth is the first thing that mental health professionals think of to you. And this is where you have to step out of that and what you've kind of been taught, what you are used to and get in a completely different mindset. That is a great example of that.

Another thing that is really important is strategically. I like that you use that word earlier because I really think that sums it up nice. Strategically placed call to actions. Right. With it's considered like behavioral cues. Say that again. Behavioral cues that guide users. So where you place your call to action is important. So we always suggest having a call to action at the bottom because most people are going to scroll through, read the parts that they want to read.

Winnie (13:53.122)
Bam, right at the bottom when they get to the end, here's your easy steps. But it can also be good to add some like call to action buttons throughout pages and where their app makes a difference. So for example, adding a call to action such as a like schedule a free therapy consultation placed after a success story or after, you know, like an experience, something like that makes a lot more sense psychologically than putting it at the top.

before they've gotten into. So this is kind of where things might be different and different based on the content will impact where you put those call to actions. So each page you've got to think of, okay, what is a user behavior for this one? So like on a service page, it's not a bad idea to put a call to action at the top, but in a blog that's talking about an experience or a success story,

you don't necessarily want it first thing before they've gotten the chance to read that success story, but you might want to put it after the testimonial and before you kind of get into the details and the next part of the blog content.

Yeah, I if you think of it from a user perspective, say they're on your service page and they're going down and they get to the section that says, what are some common signs of anxiety or depression? So they're reading through this list and they're going, oh, geez, I have that and that and that and I do that.

Check every box on the way down.

Mary (15:22.764)
By the time they get to the end of that paragraph, they're feeling defeated. They're feeling like they don't want to tackle this problem because clearly it's, you know, I have all of these things. There's obviously something wrong with me or they're feeling like they can't just, you know, take that next step, that next step in the progression. But then if you get down to the bottom and you have this section about, you know, there is help there. You know, this is not something that you have to live with for the rest of your life.

we can give you the tools to overcome this. And you get to a positive section that's really empowering and confidence building, someone's gonna be jazzed up, be ready to hit that contact button, hit that consultation button and be like, okay, I can do this. I can tackle this. I can make that connection and I can, there is a hope, there is a light at the end of the tunnel. So I think that it's important to think about those things when you're structuring your page and where you put your call to actions because people are gonna.

you have different reactions to different parts of your page.

Absolutely. And with that, you kind of want to be very careful with your terminology that you're using. I know we talked a little bit earlier in this episode about kind of like how you're writing and that you want to use it to kind of connect first connection with a potential client. Right. Even outside of your keywords that you're using, this is important. So what we find is that a lot of helping professionals want to use

the writing that they're used to from graduate.

Mary (16:51.266)
The DSM-5. Yeah. From the Dynastic and Statistics Manual. They just want to throw that out there.

And I completely get it because that's how you're taught. You're not taught to write a blog post, but writing blog posts, even writing service pages is so vastly different because when you're in school, you're trying to prove, you're trying to show to other professionals that you're a professional and that you to write in that very professional sense. In this case, you're trying to show your client that you're a professional and you have to take a completely different approach. So terms like diagnostic criteria.

can be really overwhelming for someone who's experienced a trauma, has anxiety, whatever they're there for. They're there looking for services for their team. They see that and that is a little like, this is too much a lot of times. using kind of explain it out, use it how you would talk to your ideal client. Use more simple terminology that's easier to understand. So.

For example, instead of diagnostic criteria, it could be if you've ever felt overwhelmed and unsure why you're not alone. So use phrases that are, you can talk about the diagnostic criteria, just kind of almost fluff it out a little bit. I don't know if that's really the right terminology. You also want to start empowering sentences as something you want to have. So senses start that with you, have that personal tone, validate their...

experiences and then like you said earlier, offer solutions to yes, you're going through this, but there is help kind of things that empowering language can help them feel empowered to take the next step of contacting you. Not just, I have to reach out to this doctor. I have to reach out to this therapist, but I can do this and they're going to help me along the way is kind of what you're attempting to foster through your writing.

Mary (18:48.746)
Right. And I mean, that's really important. It's important to because most people aren't going to understand what the DSM five says. I mean, I barely understand it. And I have a master's degree in psychology and I had to use it to write my papers. But, you know, if you start just writing word for word from that and saying, you know, this is if you have this particular symptom and this symptom and this symptom, people are going to get overwhelmed with that. And it's just going to make their, you know,

them feel defeated. And if I can't even understand what the symptoms are, how am going to understand how to fix the problem? So that's why it's so important to write with that empathy and that clarity and really, you know, use those empowering words and those empowering sentences like when he said to create that personal tone and let them know that, know, you are not alone. You know, you're not the only person who has experienced this. You know, people have overcome this. I have seen people overcome this.

I have helped people overcome this, know, kind of show them what the value proposition is in this connection they're going to form with you, what they're going to get out of it, how they're going to gain knowledge and gain understanding and gain benefits from having a relationship with you in which they have to put themselves out there quite literally and be trusting and, you know, trust that you're going to have their best interests at heart. So, you know, just remember to...

to think of it from that perspective that if you were searching for someone that you were going to have to trust with your physical health or your mental health, you would want someone that you felt had your best interests at heart. And that's how you need to write.

The hard part of writing with user intent, getting Google to place you on the first page so you can be seen so all of that good quality content can make it to your ideal clients is balancing user needs and SEO goals. So like we talked about at the very beginning, SEO is about people, but Google is not perfect. My favorite phrase is Google is like a toddler.

Winnie (20:50.218)
So sometimes there are a few things that it's like, we have to do this for SEO purposes so you can get seen. But the, you know, that's not always first thought of what the user needs. A good example of a keyword that we might want to use on the page as well as in other SEO places, like in photo optimization is anxiety therapist, Chicago. You can't stuff that onto the page and we have to make sure it's on the page so that Google ranks the page.

but we can't just put anxiety therapist Chicago in a bunch of places, which, so we have to figure out the best way to get it in there for Google and to meet the user's needs while making sure they don't feel kind of overwhelmed by it. So they still feel that empowerment from all the great content that you're putting there. So you want to take that key phrase and naturally fit it into your content. So a lot of times what we tell people is

Right, right. Without thinking of the SEO piece, because that's when you get the most quality content that has an empathy, that has that clarity, that has that connection built. And then go in and figure out where, where to fit the keywords and where we can make it flow and then tweak your content based on that. So instead of just putting anxiety therapists, Chicago replace, you know, finding places where you can put in looking for an anxiety therapist in Chicago who truly listens.

Here's what to know, putting it in your call to action. This way we can kind of juggle making sure that you have that quality content, but you have those keywords that we need for Google.

Yeah, I definitely agree with what you said about the writing part. Just write. Don't sit there and write with a list next to you that I need to have this keyword in there three times, this keyword in there three times, this keyword in there five times. We do give you keywords that we want you to utilize, but do the writing part first. It's so much easier to go to just write and let it flow and then go back and, you know.

Mary (22:55.512)
put some sentences together a little bit differently and add those keywords in where they fit naturally and it makes sense. That it is to just write with this, feel like you're in a box and you have to meet all of these requirements and you can't just let the words naturally flow because you have to have this keyword on the page and this keyword on the page. So, you know, approach it from that standpoint that you can go back and you can make it what you need it to be for SEO purposes, but the important piece is writing that content that's going to connect with your client first.

you just lose that connection piece right you're so worried about what words need to be in there

Absolutely, and there's a couple other things that we can talk about real quickly that really can cause difficulty for people when they're coming to your website to navigate. And one thing we always like to talk about is your navigation menu. User experience on your page is always hugely important for us. We don't want it to be more than two clicks for any client to get where they need to go on your website.

by that third click, they're already losing interest. They're already like, I'm confused. What page did I start on? Where am I going? So if the therapist homepage has 12 navigation options, you know, different call to actions, like, you know, you have a call to action section, a subscribe section for the for the email newsletter, read my blog and book now and all of these things, then that's going to

overwhelm somebody who's already in an overwhelmed place when they come to your website. So a potential client's going to come, they're going to be like, geez Louise, I don't even know where to start. Do I read the blog first? Do I make a connection? Do I try to figure out this crazy navigation bar with 12 things on it? What do I do here? So one of the solutions is to use a more simple, you know, a simple layout for your navigation. Have like a service page.

Mary (24:43.426)
that you nest all of your services in a dropdown menu under so people can just hover over that and then pick what service they want to talk about or read about. Have an about page, have a contact page. We also include like having maybe an additional resources page where you can put an FAQ section, your blog section, your podcast section, all of those resources. Or if you have a book that you're coming out with something, just all of those resources that you want to make available to your potential client.

You want to have a calm, clear call to action section that's basically guiding the client to contact you. So you want to focus on that, reach out, schedule a consultation on your homepage, and really make that the focus. You don't want to be sending them all over the website where they're going to get confused. If they land on your homepage through AI search, you want them to focus on the easy navigation and then that call to action section that's not competing with a bunch of other things.

And then you don't want to put big huge blocks of text on there. Like you don't want a huge block of text with no spacing. You want to break it down into more digestible small paragraphs and maybe put some headings in there. Like this paragraph is, have you ever felt, you know, anxious at a large gathering or, you know, do you ever regret?

when you go out at night or, you know, just whatever, just whatever headings you can find to put in there so that people know exactly what they're going to get when they go to that paragraph. And they don't have to struggle through reading, you know, 800 words of just text to try to figure out what the meaning and what the intent of what you're trying to get out there. And it matters because psychology tells us that, like I said, we have limited amount of, you know, decision making capacity throughout the day. And by the end of the day, we're just

We're over it, we're done. Overwhelmed brains avoid choice. So by the end of the day, that's why we order out because we don't want to make a decision about what to cook for dinner. So the user experience design really makes that path clear for the client. These are the services, this is the about page, here are some references. And then, you know, it makes it a lot easier for the client to navigate and understand and not have to make a decision if all of that information is easily accessible.

Winnie (26:58.252)
Absolutely. And that's a perfect example of the kind of intersection between UX SEO and just how important psychology is to both of those. Another thing tool that you can use, if you're noticing that people are not hanging around on your website, a big tool that we use is Google Analytics. And it will tell us like your bounce rate, how many pages they're going to. And I think that can be really important.

Absolutely.

Winnie (27:27.626)
Especially if we can see through Google search console people are coming to your website great We've got them to your website. We can even see what keywords they're coming to your website for but okay It's not turning in clicks. It's not turning in the calls my next step and thought processes Okay, Google Analytics because it should tell us one where the people are coming from. Are we hitting your location? Are we hitting the areas that we want to are they coming from the area where your ideal clients are at to

We can look at the bounce rate, the time spent on pages and how many pages they go to to see if that kind of UX experience and the content there is grabbing their attention. So if you have, you know, a high bounce rate, if they're not, you know, going to more than one page on your website, this tells us a lot one about the flow of your website. So if they're not going to multiple pages, either one, they that

first page that they're on is not grabbing their attention and two, maybe that internal linking needs to be beefed up some. Maybe we need to add some more links to make it easier, like you said, for them to get one page to the next. We want it to be as easy as possible for them to get between pages on your website. If your bounce rate is high, that's telling us, okay, they're getting there and they're either not connecting with the content itself. It's not resonating with them or.

Or we might have an issue of just like the UX design of it. Maybe it's overwhelming that sort of thing. So that information is really great because we can dive into looking at the pages, looking at how it's performing and make tweaks based on it to make sure we're resonating. So a lot of times that might look like changing around your call to action and adding more, maybe adding links to other pages. If we need to draw them into your website more and just have them.

Going to multiple pages and not just staying on one if there's the bounce rate normally my suggestion is dive into both the content and doing like a content audit to see if it's written in the way we've been talking about that has that empathy in that connection and Looking at the UX part of it. Is it easy to navigate? And you can add especially if it's a block of text making sure to go in and add those headings add in

Winnie (29:48.152)
bullet points, because that helps break up texts, make sure you have images on the page because that helps draws people eyes. And if a big thing we've been talking about recently is adding like embedding YouTube videos onto your thing. And that can help keep people on the page for longer. Also, some people just enjoy hearing the video over reading through the text and that I completely get. We still have to have the text for Google.

But it can be really great to embed that YouTube video to keep people there for longer, to keep them engaged and increase their likelihood of going to other pages on your website.

Absolutely. And I think the last example we really have to talk about is the blogs. So say you have a blog and Google Search Console shows that tons of people are clicking on this blog, but then you look at Google Analytics and they're staying on the page for five seconds. They're immediately leaving once they get to the page. This is where what Winnie just said comes into play.

we have to figure out why are they so interested in the title of the blog and what the meta description is on Google. But when they get to the page, why are they leaving immediately? Why are they just saying, can't, this is not for me, I can't deal with this. So what we can look at is like for a blog specifically, is it just writing? Is it just dense paragraphs of text with no pictures, no headings, no subheadings?

Is it just you know a massive text that's hitting people in the face when they get to the blog and they're like I can't decipher this It's too much. So what you can do is you can do simple things like revise the structure do a simple, you know Eye-catching, you know hook to get people in the door like as a heading anxiety and teens doesn't always look like panic attacks It often shows up as irritability avoidance or perfectionism

Mary (31:37.87)
Now that's a statement that a lot of parents are going to connect with because they're going to be thinking, gosh, that sounds like my teenager. And then, you know, instead of that big block of text, like when he said, you can make those bullet points, like make a list of other ways that teens can show anxiety and, you know, unique ways withdrawing from friends or family, overacting to small stressors, et cetera. And you can make a bullet list of that. So it's easy for the potential client to visually see what you're talking about.

Again without having to decipher a whole bunch of text and read an entire article and then try to understand and process what they just read because not everybody is a good reader Not everybody processes information that way Absolutely, and then the last part you can add like an emotional validation Statement, know, you can get to the end of it and say, know If you're if you're feeling you know the way that I just talked about if you're feeling You know the way that we just discussed if you're feeling these things. It's okay to ask for help

You know, these are the steps that you can take to get help. You can learn more about how we support this particular issue by reaching out to us, schedule a consultation call, and we'll talk to you about it. So that's one way that, you know, you can try to get people to stay on your page longer by really digging into the why of, you know, why your title is so eye-catching, why people are clicking on your page, but they're bouncing off. So that's one thing that is really important is using your Google Search Console.

using your analytics to the best of your ability to really look at those bounce rates, look at those conversion rates, look at how long people are staying and looking at your content and then making some strategic, again there's that word, it's all about strategic decision making to change the content to make it more relatable so that people aren't just clicking and bouncing, they're clicking, staying and converting.

Absolutely. The only thing I have to add is if you're listening to this and you're like, I need to change some of my content, small intentional tweaks. Don't feel like you need to go overhaul everything. Take a at your Google Analytics. Take a look at your pages with this mindset of, OK, is this going to reach? Is this OK for the headspace that my ideal client is going to be in when they land here?

Winnie (33:54.776)
Do small tweaks at a time. You don't have to necessarily go overhaul everything. First take a look. it a block of text? Okay. Add, add the headings first. Let it sit. See how maybe your analytics change. Then look at maybe changing where the call to action is. If you need to don't feel like you need to go and take everything we just talked about and overhaul every page, right? Every blog do do the small tweaks. Start applying these things that we're talking about into your future blog posts.

and go from there because we also don't want to like give Google a shock by you going and changing a bunch of things at one time. Cause that definitely can happen. And use your tools, use Google search console, use Google analytics and monitor your progress. Monitor the changes that you see. And if you've made a change and you've let it sit and you see a change in your Google analytics, that might be a sign of, okay, that's what you need to go and do.

Yep, absolutely. And like when he said, we're not here to like give you all these things and throw them at you and say, oh, you need to change your whole website because that's not what we want to do. It's small intentional changes that make a difference over time because what you're doing is you're building that foundation one block at a time, one piece at a time over, you know, over a couple of months when you have time to sit down and do a couple extra things, tweak a couple of blogs. You know, it's not something that has to be done. All I have to do this all right now, right? You know, this is

hugely important. It is important, but it can be done intentionally and it can be done to save your sanity, you know, in small blocks of time, because if not, you're just going to make yourself stressed and you're not going to be able to serve yourself that way. So just make, like she said, small intentional changes and really work on building that foundation and watching that data and seeing how it changes.

Yeah, I think that is all we have for today. Anything else that you can think of, Mary?

Mary (35:50.166)
No, I think that's good. think, you know, psychology and marketing, I after taking, yeah, after getting a degree in both, they are one and the same, really. They really go hand in hand together. And I think that, especially for our therapist clients, that if you have a good understanding of what you do, which you all the people we work with have a great understanding of their niche and what they do and what they love.

It's really not hard or as overwhelming as people think to fall into that marketing aspect of things and teach yourself and learn some tricks. You just have to apply it from a psychological perspective.

Absolutely. Well, thank you for listening to From Keywords to Connections. We will see you next time.

Production Team (36:54.402)
You've been listening to From Keywords to Connections, podcast from Simplified SEO produced by Rashonal Designs.

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