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From Keywords to Connections
🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀
If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!
Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.
In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development
With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.
From Keywords to Connections
Can You Lead a Business and Still Have a Life?
In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, the constant mental load, the quiet moments of guilt when you try to rest.
Together, they explore the messy truth about “balance” in business leadership: why it’s so hard, what it really means, and how they’re learning to protect the parts of life that matter most. From redefining success beyond the grind, to leaning on each other through the heaviest weeks, Mary and Winnie share the real strategies, boundaries, and mindset shifts that help them lead with purpose without losing themselves in the process.
If you’ve ever wondered whether it’s possible to build and lead a thriving business while still showing up for your own life — this episode will leave you feeling seen, encouraged, and ready to rethink what success looks like for you.
🎧 Listen in to hear:
- The invisible mental and emotional labor of leadership (and why it’s rarely talked about)
- How to use boundaries as tools for better leadership and better living
- The permission to delegate — and why it’s harder than it sounds
- Small, everyday ways to recharge without waiting for a vacation
- What “having a life” really looks like for leaders at different stages
💬 We’d love to hear from you: What does balance look like for you as a leader? Share your wins or struggles with us on Instagram or by email.
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