A New Ambition
A New Ambition is for independent business owners who want a successful business and a well-lived life.
You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier, once you hire the right people, once you get through this season, once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but I just had a new one.
I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach. Every other week I'll help you reclaim your time, lower your stress, and make room for your new ambition, whatever that looks like for you.
This is A New Ambition. What's your new ambition?
A New Ambition
Latest Episodes
49: Why prioritizing can feel impossible
You have a lot to do.Some of it is urgent. Some of it is important. And some of it has been sitting on your list for far longer than you’d like to admit.You know you can’t do everything.But deciding what to focus on, what c...
48: Financial Blind Spots
You’ve built your business by figuring things out as you go.When something goes wrong, you deal with it and when you need to make something happen, you find a way. When things don’t go according to plan, you work harder, change course an...
47: The goal isn’t the point
Somewhere along the way you started using your goals and your results as a way to measure success or failure. Goal setting and goal achievement became a weapon you used against yourself, instead of a tool that you used to operate your business....
46: Is hustle really your edge?
You remember what it took to get this business off the ground. The early mornings, the late nights, saying yes before you knew how you'd pull it off and then figuring it out anyway. Nobody handed you a team or a budget. You just gave it everyth...
45: How to feel more in control when things go wrong
You're having a pretty good morning, getting through your priorities, and something unexpected happens to set you off. Maybe you get a call from an upset customer or an important delivery gets messed up and you see red, and you let the entire t...