A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
Episodes
34 episodes
33: What's creating all that pressure you feel?
You know that feeling that you’re always behind, that there’s too much to do, that even on those days where you’re right on schedule, you still feel rushed, squeezed tight, like you have zero space available in your head?That constant o...
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13:45
32: Is what you’re thinking helping you?
Most business owners think their problems and the solutions live outside of them.In their team. In their workload. In the economy.In the way things keep going wrong or taking longer than they should.So when something isn’t wor...
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17:36
31: Why boundaries aren’t working in your business (and how to fix that)
Why can’t you say no to that conversation, interruption, taking on work that someone else should be doing, adding more projects this quarter?Why does it feel like it’s the hardest thing to do when your plate is already overflowing and w...
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16:44
30: How to follow your guardrails (when you keep breaking them)
You told yourself you wouldn't check email first thing in the morning. But there you are, scrolling through your inbox before you've even had coffee. You decided not to work past 6pm this week. But it's 8:30 and you're still at ...
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17:11
29: How to set guardrails (to protect your time and energy)
You know what's most important in your business and you block the time in your schedule to work on it.But somehow, your day still gets away from you.You keep working past the point where you're effective. New ideas pull you off co...
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16:31
28: How to get your priority work done (when your days are busy)
You start your day clear on what you want to get done, you even know what your top priorities are, but by the end of the day, they are still sitting there, untouched.Emails pulled you in, questions came up, something felt urgent, and yo...
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17:19
27: How to figure out what’s most important (when it all feels equally important)
Some days you sit down with a list as long as your arm and by the end of the day, half of it is still there, plus a new pile of things you didn’t see coming.You try to plan, reorganize, color-code, and time-block. You keep trying to “pri...
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15:48
26: Why prioritizing feels impossible (even when you know what to do)
When your business is full and every task looks important, prioritizing can feel like an impossible puzzle. Not because you don’t know what to do, but because nothing feels optional.Everything looks like it needs your attention ...
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18:38
25: How to stop avoiding what's hard in your business (with Nicole Keleher)
Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect.We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, ...
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1:00:44
24: Stop making those tough situations even harder
You know those days when someone calls in sick, doesn’t deliver their work, or quits with no notice, and you feel like you might lose it?And sometimes you do? Spilling out anger, frustration, or a complete lack of empathy for a difficul...
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16:51
23: When business gets messy. No freak-outs required
Ever have one of those weeks where nothing seems to work?Your plans fall apart, the numbers look off, and every fix just makes something else break.This episode is for those weeks.It’s a follow-up to last week’s conversation ...
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53:05
22: Your mindset is a powerful business tool: a conversation with Susan Bradley
If the word mindset makes you roll your eyes a little, you’re not alone.Most business owners I know want data, strategy, and proof — not pep talks or wishful thinking.But mindset isn’t woo.It’s brain science, and it sha...
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34:43
21: How to make a decision when everything feels urgent
This episode wraps up my three-part mini-series on decisions.You know that feeling when decisions in your business starts to feel urgent,like they need to be made right now?You start searching, comparing, asking, deciding, bec...
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17:25
20: Simplify your decision making process (with a simple filter)
You make decisions all day long — what to focus on, who to hire, what to say yes or no to. Some come easily. Others… not so much.You review your notes, compare options, maybe even start drafting a plan — only to put it aside again. The ...
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19:25
19: When the fear of making a wrong decision keeps you stuck
You know that foggy space between knowing you need to decide — and actually deciding?Where the more you think about it, the heavier it feels.Every option has a trade-off.Every path feels like pressure.This week, we’re talk...
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14:50
18: How to work toward your goals without all the pressure
You set goals because you want direction.But instead of feeling like a compass, they often feel like a measuring stick.Am I doing enough? Am I keeping up?That pressure follows you into planning, into your day-to-day choices, and...
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14:55
17: The moving target (why your results never feel like enough)
You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes.And instead of the relief you imagined, your brain skips right past it. Straight into, “How can I top this next time?”Tha...
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16:41
16: The busy trap (working hard without getting the results you want)
You can spend the whole day working non-stop; answering every email, jumping from call to call, and checking things off your list and still not feel any closer to accomplishing your goals.That’s the trap of busy. It looks and feels like...
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17:20
15: Why delegation is so hard (and how to change that)
You hand work off. You feel that wave of relief.Like a ton of weight has finally been lifted.And you imagine all the time and mental space you’re about to get back.But then—pretty quickly—you’re frustrated.Because the work t...
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16:29
14: The real value of coaching (a conversation with Susan Bradley)
Sometimes, managing a business feels harder than it should.Even when things are working, you’re still stretched too thin.And it leaves you wondering: is this just how it has to be?That’s where Susan Bradley found herself...
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40:06
13: How to create a team that will get the job done right
You thought hiring help would give you breathing room. Instead, you’re working longer hours, fixing mistakes, and wondering if you’re just not cut out to manage people.It’s not that you don’t want a team you can rely on—you do. But betwe...
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21:10
12: Why you can't stop checking everything (and what to do about It)
You tell yourself you’re just “keeping an eye on things.” But every time you check your email, your sales numbers, your ads, or your messages, you’re pulled back into scan mode.It feels like control. Like you’re staying on top of your bu...
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12:38
11: How to take time off from your business (even if it feels too hard)
You know you need a break. But every time you think about stepping away, the guilt kicks in.Because there’s always more to do, you feel responsible for keeping things running, and the idea of leaving your team or your customers hanging m...
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17:39
10: Why you feel financial stress (even when things are good)
Money stress is a big problem for lots of business owners and it's not always because of a crisis—it can be a pattern that shows up even when things are going well. You might still feel money tension when your business is making money, when you...
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13:35
9: Why you’re not getting it done (even when you have a plan)
You know what it's like, you have something important you want to get done, you carve out the time on your calendar, you make a plan for interruptions, you sit down to get it done—only to realize you can't seem to get through the work. You can'...
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14:39