A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
Episodes
27 episodes
26: Why prioritizing feels impossible (even when you know what to do)
When your business is full and every task looks important, prioritizing can feel like an impossible puzzle. Not because you don’t know what to do, but because nothing feels optional.Everything looks like it needs your attention ...
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18:38
25: Breaking the busy cycle: why business owners avoid what matters most. An interview with Nicole Keleher
Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect.We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, ...
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1:00:44
24: Stop making those tough situations even harder
You know those days when someone calls in sick, doesn’t deliver their work, or quits with no notice, and you feel like you might lose it?And sometimes you do? Spilling out anger, frustration, or a complete lack of empathy for a difficul...
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16:51
23: When business gets messy. No freak-outs required
Ever have one of those weeks where nothing seems to work?Your plans fall apart, the numbers look off, and every fix just makes something else break.This episode is for those weeks.It’s a follow-up to last week’s conversation ...
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53:05
22: Your mindset is a powerful business tool: a conversation with Susan Bradley
If the word mindset makes you roll your eyes a little, you’re not alone.Most business owners I know want data, strategy, and proof — not pep talks or wishful thinking.But mindset isn’t woo.It’s brain science, and it sha...
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34:43
21: How to Make Clearer Choices When Everything Feels Urgent
This episode wraps up my three-part mini-series on decisions.You know that feeling when decisions in your business starts to feel urgent,like they need to be made right now?You start searching, comparing, asking, deciding, bec...
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17:25
20: The Decision Filter: How to Simplify Your Decision Making Process
You make decisions all day long — what to focus on, who to hire, what to say yes or no to. Some come easily. Others… not so much.You review your notes, compare options, maybe even start drafting a plan — only to put it aside again. The ...
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19:25
19: When the Fear of Making a Wrong Decision Keeps You Stuck
You know that foggy space between knowing you need to decide and actually deciding?Where the more you think about it, the heavier it feels?Every option has a trade-off.Every path feels like pressure.This week, we’re talkin...
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14:50
18: How to work toward your goals without all the pressure
You set goals because you want direction.But instead of feeling like a compass, they often feel like a measuring stick.Am I doing enough? Am I keeping up?That pressure follows you into planning, into your day-to-day choices, and...
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14:55
17: The moving target — why your results never feel like enough
You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes.And instead of the relief you imagined, your brain skips right past it. Straight into, “How can I top this next time?”Tha...
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16:41
16: Busy doesn't always mean progress
You can spend the whole day working non-stop;answering every email, jumping from call to call,checking things off your list…And still not feel any closer to accomplishing your goals.That’s the trap of busy. It looks and ...
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17:20
15: Delegate Don't Abdicate
You hand work off. You feel that wave of relief.Like a ton of weight has finally been lifted.And you imagine all the time and mental space you’re about to get back.But then—pretty quickly—you’re frustrated.Because the work t...
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16:29
14: The Real Value of Coaching — A Conversation with Susan Bradley
Sometimes, managing a business feels harder than it should.Even when things are working, you’re still stretched too thin.And it leaves you wondering: is this just how it has to be?That’s where Susan Bradley found herself...
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40:06
13: When Managing Your Team Feels Harder Than Just Doing It Yourself
You thought hiring help would give you breathing room. Instead, you’re working longer hours, fixing mistakes, and wondering if you’re just not cut out to manage people.It’s not that you don’t want a team you can rely on—you do. But betwe...
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21:10
12: Why You Can't Stop Checking Everything—And What to Do About It
You tell yourself you’re just “keeping an eye on things.” But every time you check your email, your sales numbers, your ads, or your messages, you’re pulled back into scan mode.It feels like control. Like you’re staying on top of your bu...
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12:38
11: Taking Time Off Without Guilt—Even If It Feels Impossible Right Now
You know you need a break. But every time you think about stepping away, the guilt kicks in.Because there’s always more to do, you feel responsible for keeping things running, and the idea of leaving your team or your customers hanging m...
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17:39
10: Why Financial Stress Lingers—Even When Sales Are Up
Money stress is a big problem for lots of business owners and it's not always because of a crisis—it can be a pattern that shows up even when things are going well. You might still feel money tension when your business is making money, when you...
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13:35
9: Why you’re not getting it done—even when you carve out time on your calendar
You know what it's like, you have something important you want to get done, you carve out the time on your calendar, you make a plan for interruptions, you sit down to get it done—only to realize you can't seem to get through the work. You can'...
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14:39
8: Redefining Success—The Filter You Didn’t Know You Needed
You worked really hard to build this business. You didn’t really have a roadmap and you sure didn’t have a guaranteed outcome. But what you did have was your vision, your grit, your determination, and a whole pile of really long days. And now h...
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13:04
7: Why You Resist Rest—And What It’s Really Costing You
You’re pretty tired—but you keep going, because that’s what you do as a business owner. You push through, you handle things as they come, and you get things done. This is all part of the job and even though you know that taking breaks are impor...
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20:35
6: What To Do When Your Emotions Take Over
Let’s talk about one of the biggest things that’s impacting your business—how you feel. It’s not unusual to feel overwhelmed by all the things there is to do in a day but what you might not realize is the role your emotions play in ...
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20:16
5: Outsmarting Overwhelm—When You’ve Got Too Much to Do
Overwhelm doesn’t always look like overwhelm on the outside. Your business can be quite polished on the outside—successful, running smoothly, and well organized. But behind the scenes, you feel chaotic, have too many things to focus on, and are...
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19:30
4: What Work-Life Balance Really Means—And Why You Need It
If the phrase 'work-life balance' makes you roll your eyes a little, you’re not alone. I used to think it was a myth. I thought it sounded nice, but wasn’t realistic—especially when you’re running a business, managing a team, and tr...
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15:51
3: Stress Reduction—Why It Matters and Where to Start
Not all stress is the same. Some of it can fade away after a weekend off, a relaxing massage, or a good night's sleep. But some stress is relentless and leaves you feeling exhausted and like you’re running on fumes—all the time. It makes you qu...
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17:56
2: Time Management—Why It Deserves Your Attention
Hitting the ground running, having all your tasks planned out, keeping a schedule, getting stuff done—this is how most of us see time management. But it’s so much more than planning your calendar or your to-do list. It’s more than just having a...
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17:08