A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
4: What Work-Life Balance Really Means—And Why You Need It
If the phrase 'work-life balance' makes you roll your eyes a little, you’re not alone.
I used to think it was a myth. I thought it sounded nice, but wasn’t realistic—especially when you’re running a business, managing a team, and trying to hold it all together. I thought it was a skill I just couldn’t figure out, a tool I was missing, or a system I hadn’t found yet. But I was wrong; balance isn’t about perfect schedules, perfect tools, or the perfect system.
It’s about understanding what’s important to you and making decisions in your business to support that. Once I learned to approach it this way, I stopped feeling so much pressure to do the right thing and instead started focusing on getting more of what I really wanted.
This week’s podcast talks about what work-life balance really means, why it matters more than you might think, and how to start practicing it—even if your days feel too full.
If you’ve been wondering why your success still feels so unsustainable, this episode will help you see the problem differently and take the first step toward real balance—in a way that works for you.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
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