A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
5: Outsmarting Overwhelm—When You’ve Got Too Much to Do
Overwhelm doesn’t always look like overwhelm on the outside. Your business can be quite polished on the outside—successful, running smoothly, and well organized. But behind the scenes, you feel chaotic, have too many things to focus on, and are constantly behind. Things might be working on the outside, but they sure aren’t working for you. But this has been going on for so long now, you don’t even question it anymore—it’s just how it is. And the truth is, it’s a really common experience for all of us business owners. Especially those who’ve had to hustle hard to get where they are now.
In this episode, I‘m talking about the kind of overwhelm that so many of us feel—that struggle to keep up with the workload, deal with all the decisions we have to make, and stay focused on what’s most important for the business. It’s no wonder things can look so good on the outside but feel so hard on the inside. I’ll look at what this version of overwhelm really is, why it matters, and what keeps you stuck in it. Then I’ll share a simple framework to help you start to shift out of it - even if nothing in your business changes right away.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
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