A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
7: Why You Resist Rest—And What It’s Really Costing You
You’re pretty tired—but you keep going, because that’s what you do as a business owner. You push through, you handle things as they come, and you get things done. This is all part of the job and even though you know that taking breaks are important, you just don’t see how it’s possible for you, and when someone suggests you need a rest—it either feels like a joke or a luxury that you just can’t afford. In fact, you might even tell people that you’ll sleep when you die—funny, not funny. But the truth is, that even when you do try to slow down, you can’t turn your brain off. You’re always thinking about the business and so rest, whether that’s an evening or a weekend off, doesn’t ever really feel like rest anyway.
But what if the thing you’ve been resisting, is the very thing you need to feel clear, steady, and in control again? What if real rest for you, is the strategy your business needs right now? A leader who is ready and resourced to take the business forward. A leader who has fuel in the tank, has the capacity to learn new skills, and is prepared to respond to the new challenges that are on the horizon.
Tune in to find out how 'pushing through' can start to backfire (even if it’s helped you succeed before), why rest is so uncomfortable for high achievers, and what real 'restorative rest' actually looks like. I’ll share the surprising before-and-after that changed everything for one of my clients and I’ll leave you with one simple step to help you get started.
If you’ve been telling yourself you’ll rest later—when things calm down or your to-do list is finally done, consider this your nudge to stop waiting.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
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