A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
8: Redefining Success—The Filter You Didn’t Know You Needed
You worked really hard to build this business. You didn’t really have a roadmap and you sure didn’t have a guaranteed outcome. But what you did have was your vision, your grit, your determination, and a whole pile of really long days. And now here you are—your business looks successful, but it doesn’t feel like you thought it would. Most days you feel stretched pretty thin and the more you grow, the more pressure you feel. And the worst part, is you have no idea what to take off your plate—if that’s even the problem.
In this episode, I’m talking about what happens when you hit your goals but still feel stretched thin, off track, or constantly behind. I’ll explain why success might feel more stressful than satisfying, share a simple filter to help you make better decisions, and let you in on what happens when you stop trying to do everything in your business. You’ll hear a relatable client story and I’ll leave you with one question to help you realign your time and energy—so you can finally feel the way you want to.
If you’re tired of the pressure and ready for a clearer way forward—this one’s for you.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
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