A New Ambition
A New Ambition is for independent business owners who want a successful business and a life they actually get to live.
You've worked hard to get here. But somewhere along the way the business started taking more than it gives back. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving.
You've probably told yourself it will get easier. Once you hire the right people. Once you get through this season. Once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
That's what this podcast is about. Not just how to manage your time or reduce your stress, but how to lead yourself and your business in a way that actually works. So the business supports your life instead of consuming it.
I know what it's like when your ambition starts to cost you too much. For years, growing my business was my only goal. Then one day I realized I wanted more. More time for myself, my relationships, and my health. I didn't want to give up being a business owner. I just didn't want my life to revolve around it anymore.
That's when I discovered I hadn't lost my ambition. I just had a new one.
I'm Krista Williamson, seasoned business owner and leadership development coach. Each week I'll help you reclaim your time, lower your stress, and build the kind of leadership that makes a well-lived life possible.
This is A New Ambition. What's your new ambition?
A New Ambition
17: The moving target (why your results never feel like enough)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes.
And instead of the relief you imagined, your brain skips right past it.
Straight into, “How can I top this next time?”
That moment you thought would feel good? It barely registers.
And before you know it, the pressure’s back.
The win you worked so hard for has already turned into the new baseline.
This episode digs into why goals so often turn into moving targets, how that constant pressure shows up in your day-to-day, and what it can cost you over time.
I’ll share one simple way to turn down the pressure, so you’re not always chasing the next thing or feeling like what you’ve done still isn’t enough.
So you can keep going after big goals without carrying the constant pressure to do more.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Book a free consultation