A New Ambition
A New Ambition is for independent business owners who want a successful business and a well-lived life.
You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier, once you hire the right people, once you get through this season, once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but I just had a new one.
I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach. Every other week I'll help you reclaim your time, lower your stress, and make room for your new ambition, whatever that looks like for you.
This is A New Ambition. What's your new ambition?
A New Ambition
17: The moving target (why your results never feel like enough)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes.
And instead of the relief you imagined, your brain skips right past it.
Straight into, “How can I top this next time?”
That moment you thought would feel good? It barely registers.
And before you know it, the pressure’s back.
The win you worked so hard for has already turned into the new baseline.
This episode digs into why goals so often turn into moving targets, how that constant pressure shows up in your day-to-day, and what it can cost you over time.
I’ll share one simple way to turn down the pressure, so you’re not always chasing the next thing or feeling like what you’ve done still isn’t enough.
So you can keep going after big goals without carrying the constant pressure to do more.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Book a free consultation