A New Ambition
A New Ambition is for independent business owners who want a successful business and a life they actually get to live.
You've worked hard to get here. But somewhere along the way the business started taking more than it gives back. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving.
You've probably told yourself it will get easier. Once you hire the right people. Once you get through this season. Once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
That's what this podcast is about. Not just how to manage your time or reduce your stress, but how to lead yourself and your business in a way that actually works. So the business supports your life instead of consuming it.
I know what it's like when your ambition starts to cost you too much. For years, growing my business was my only goal. Then one day I realized I wanted more. More time for myself, my relationships, and my health. I didn't want to give up being a business owner. I just didn't want my life to revolve around it anymore.
That's when I discovered I hadn't lost my ambition. I just had a new one.
I'm Krista Williamson, seasoned business owner and leadership development coach. Each week I'll help you reclaim your time, lower your stress, and build the kind of leadership that makes a well-lived life possible.
This is A New Ambition. What's your new ambition?
A New Ambition
18: Does the way you think about your goals help you?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You set a goal and you're working toward it. But instead of feeling focused and clear, there's this low-grade pressure that follows you around. Into your planning, into your day, into how you feel when you check your numbers.
And when you hit the goal, there's a moment of relief. But it doesn't last long. Because the bar moves, and the pressure is back.
Most business owners assume this is just what it feels like to run a business. That the pressure comes with the territory. But a lot of the time, it's not the goal itself that's creating it. It's the story underneath the goal, the one that ties your results to whether you're succeeding or failing as a business owner.
This episode is about that story, why it makes every goal feel like a test you have to pass, and what changes when you start to see your results differently.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
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