A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
18: How to work toward your goals without all the pressure
You set goals because you want direction.
But instead of feeling like a compass, they often feel like a measuring stick.
Am I doing enough? Am I keeping up?
That pressure follows you into planning, into your day-to-day choices, and even into how you show up with the people around you.
In this episode, I’m talking about why goals feel so loaded — and what’s really underneath that pressure. Because it’s not just about the number you’re chasing. It’s about the story you’ve attached to it.
I’ll explore why tying your value to your results makes every goal feel like a test, what’s actually true about goals, and how to approach them in a way that gives you direction instead of weighing you down.
If you’ve been working hard but carrying that constant sense of “not enough,” this conversation is for you. Take a listen and see a different way to move toward what you want — without all the pressure.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Book a free consultation