A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
20: The Decision Filter: How to Simplify Your Decision Making Process
You make decisions all day long — what to focus on, who to hire, what to say yes or no to. Some come easily. Others… not so much.
You review your notes, compare options, maybe even start drafting a plan — only to put it aside again. The more you revisit it, the less clear it seems.
The truth is, it’s not just the weight of one big decision that wears you down — it’s the sheer volume of them. Your time, energy, and brain bandwidth only stretch so far.
That’s why you don’t need more time to think; you need a way to organize your thoughts and see what really matters right now.
In this episode, I’m sharing the Decision Filter — a simple framework that helps you cut through the noise and make decisions faster, easier, and with less mental strain.
It’s a practical process you can use for almost anything: choosing projects, spending money, planning your week, or making hiring calls.
If decision-making has started to feel like its own full-time job, this episode will show you how to make choices faster and free up your brain for what really matters.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
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