A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
21: How to Make Clearer Choices When Everything Feels Urgent
This episode wraps up my three-part mini-series on decisions.
You know that feeling when decisions in your business starts to feel urgent,
like they need to be made right now?
You start searching, comparing, asking, deciding, because waiting feels impossible.
And in that moment, it feels like clarity.
But later, you realize it wasn’t clarity at all. It was just the pressure talking.
That constant urgency steals your focus and drains your energy.
It makes every problem feel bigger than it is, and every decision feel heavier than it needs to.
This episode is about how to get that control back —
so you can make decisions that feel calm, clear, and right for where you are,
instead of rushed, reactive, and full of regret.
As I close this series, I hope you’re walking away with a few tools you can actually use
to make decisions with less stress and more focus.
You’ve got a mindset that takes the pressure off,
a process that keeps things clear,
and a simple pause that helps you stay steady when everything feels urgent.
Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
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