A New Ambition

22: Why it feels like your mind is working against you

Krista Williamson

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You're in the middle of a launch, a campaign, or a new direction, and it's not going the way you hoped. And before you've even had a chance to look at what's actually happening, your mind is already telling you what it means. That you're not good at this. That it's not going to work. That everyone else seems to figure it out but you.

Most business owners assume that's just self-doubt. Something to push through or ignore. But there's actually a lot more going on underneath it, and understanding it changes how you show up in your business.

This episode is from Susan Bradley's podcast, The E-Commerce Roadmap, where we talked about what's really happening when your mind seems to work against you, and what to do about it.

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