A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
22: Your mindset is a powerful business tool: a conversation with Susan Bradley
If the word mindset makes you roll your eyes a little, you’re not alone.
Most business owners I know want data, strategy, and proof — not pep talks or wishful thinking.
But mindset isn’t woo.
It’s brain science, and it shapes how you think, feel, and act in your business every day.
This week, I’m sharing a conversation I had with Susan Bradley on The Ecommerce Roadmap, her podcast for e-commerce store owners.
We talked about what mindset really is, why it matters so much more than you think, and how it shows up in the stories you tell yourself about what’s working (and what’s not).
Susan shares a real-life story from one of her Inner Circle members that shows how mindset can completely change the way you interpret what’s happening in your business.
It’s one of those moments when you realize the story you’ve been telling yourself might be the very thing keeping you from seeing what’s actually working.
And because it’s easy to listen and then move on, I’m sharing the cheat sheet I made for Susan’s store owner community.
It walks you through five small wins to help you rewire your mindset; so you can work with your brain, build momentum, and keep moving forward with more confidence.
👉 Grab it here: Mindset Cheat Sheet for Store Owners
👉 Listen to Susan’s podcast: The Ecommerce Roadmap.
Let’s Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Schedule a free consultation