A New Ambition
A New Ambition is for independent business owners who want a successful business and a life they actually get to live.
You've worked hard to get here. But somewhere along the way the business started taking more than it gives back. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving.
You've probably told yourself it will get easier. Once you hire the right people. Once you get through this season. Once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
That's what this podcast is about. Not just how to manage your time or reduce your stress, but how to lead yourself and your business in a way that actually works. So the business supports your life instead of consuming it.
I know what it's like when your ambition starts to cost you too much. For years, growing my business was my only goal. Then one day I realized I wanted more. More time for myself, my relationships, and my health. I didn't want to give up being a business owner. I just didn't want my life to revolve around it anymore.
That's when I discovered I hadn't lost my ambition. I just had a new one.
I'm Krista Williamson, seasoned business owner and leadership development coach. Each week I'll help you reclaim your time, lower your stress, and build the kind of leadership that makes a well-lived life possible.
This is A New Ambition. What's your new ambition?
A New Ambition
23: What you tell yourself when things don’t go the way you planned
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You had a plan. Maybe it was a hire, a new direction, or something you've been building toward for a while. And it's not going the way you expected.
Before you've even had a chance to look at what's actually happening, your mind is already telling you what it means. That you should have seen this coming. That something is wrong with the way you're running things. That maybe you're just not as good at this as you thought.
Most of the time that story isn't true. But it feels true. And when it does, it's almost impossible to think clearly about what's actually going on and what to do next.
This episode is about that pattern, why it happens, and how to separate what's actually true from the story your mind creates when things get hard.
This episode is about that pattern, why it happens, and how to separate what's actually true from the story your mind creates when things get hard — a conversation with Susan Bradley, host of The E-Commerce Roadmap podcast.
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Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
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