A New Ambition
A New Ambition is for independent business owners who want a successful business and a well-lived life.
You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier, once you hire the right people, once you get through this season, once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but I just had a new one.
I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach. Every other week I'll help you reclaim your time, lower your stress, and make room for your new ambition, whatever that looks like for you.
This is A New Ambition. What's your new ambition?
A New Ambition
23: What you tell yourself when things don’t go the way you planned
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You had a plan. Maybe it was a hire, a new direction, or something you've been building toward for a while. And it's not going the way you expected.
Before you've even had a chance to look at what's actually happening, your mind is already telling you what it means. That you should have seen this coming. That something is wrong with the way you're running things. That maybe you're just not as good at this as you thought.
Most of the time that story isn't true. But it feels true. And when it does, it's almost impossible to think clearly about what's actually going on and what to do next.
This episode is about that pattern, why it happens, and how to separate what's actually true from the story your mind creates when things get hard.
This episode is about that pattern, why it happens, and how to separate what's actually true from the story your mind creates when things get hard — a conversation with Susan Bradley, host of The E-Commerce Roadmap podcast.
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