A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
23: When business gets messy. No freak-outs required
Ever have one of those weeks where nothing seems to work?
Your plans fall apart, the numbers look off, and every fix just makes something else break.
This episode is for those weeks.
It’s a follow-up to last week’s conversation with Susan Bradley from The Ecommerce Roadmap.
We recorded it for her audience of product-based business owners, but everything we talk about applies to anyone running a business, service, product, doesn’t matter, because the same kind of chaos shows up everywhere.
You’ll hear stories that sound familiar:
ads that flop, hiring help that misses the mark, launches that make you want to scrap the whole plan.
What I hope you take away from this conversation is that moments like this are normal, and they don’t mean you’re off track.
Business gets messy. Progress looks weird.
And there’s always a way through it. No freak-outs required.
Let’s Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Schedule a free consultation