A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
25: Breaking the busy cycle: why business owners avoid what matters most. An interview with Nicole Keleher
Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect.
We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, and why stepping into small visibility moments feels harder than it should.
This isn’t a conversation about discipline or motivation. It’s about how your brain works when you’re overwhelmed, why certain tasks feel heavier than they are, and how to make them easier without forcing yourself into systems you’ll abandon in a week.
We also talk about the connection piece — why your presence, your face, and your voice matter more than perfect strategy, and how customer experience is shaped long before someone checks out on your site or walks into your business.
This episode meets you where you are: busy, stretched, committed, and ready for work to feel more aligned and less reactive.
More about Nicole:
Nicole Keleher is a retail and customer experience strategist who spent 17 years running a highly successful seasonal retail business. She now works with independent retailers and service-based business owners to simplify their marketing, strengthen customer connection, and build experiences that actually drive profit.
Through The Retail Marketers Hub and her podcast Customer Connect, Nicole focuses on practical, usable strategies that make running a small business easier, not more overwhelming.
To connect with Nicole:
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
To connect with Krista:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Schedule a free consultation