A New Ambition
A New Ambition is for independent business owners who want a successful business and a life they actually get to live.
You've worked hard to get here. But somewhere along the way the business started taking more than it gives back. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving.
You've probably told yourself it will get easier. Once you hire the right people. Once you get through this season. Once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
That's what this podcast is about. Not just how to manage your time or reduce your stress, but how to lead yourself and your business in a way that actually works. So the business supports your life instead of consuming it.
I know what it's like when your ambition starts to cost you too much. For years, growing my business was my only goal. Then one day I realized I wanted more. More time for myself, my relationships, and my health. I didn't want to give up being a business owner. I just didn't want my life to revolve around it anymore.
That's when I discovered I hadn't lost my ambition. I just had a new one.
I'm Krista Williamson, seasoned business owner and leadership development coach. Each week I'll help you reclaim your time, lower your stress, and build the kind of leadership that makes a well-lived life possible.
This is A New Ambition. What's your new ambition?
A New Ambition
25: How to stop avoiding what's hard in your business (with Nicole Keleher)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect.
We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, and why stepping into small visibility moments feels harder than it should.
This isn’t a conversation about discipline or motivation. It’s about how your brain works when you’re overwhelmed, why certain tasks feel harder than they are, and how to make them easier without forcing yourself into systems you’ll abandon in a week.
We also talk about the connection piece — why your presence, your face, and your voice matter more than perfect strategy, and how customer experience is shaped long before someone checks out on your site or walks into your business.
This episode meets you where you are: busy, stretched, committed, and ready for work to feel more aligned and less reactive.
More about Nicole:
Nicole Keleher is a retail and customer experience strategist who spent 17 years running a highly successful seasonal retail business. She now works with independent retailers and service-based business owners to simplify their marketing, strengthen customer connection, and build experiences that actually drive profit.
Through The Retail Marketers Hub and her podcast Customer Connect, Nicole focuses on practical, usable strategies that make running a small business easier, not more overwhelming.
To connect with Nicole:
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
To connect with Krista:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Schedule a free consultation