A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
26: Why prioritizing feels impossible (even when you know what to do)
When your business is full and every task looks important, prioritizing can feel like an impossible puzzle.
Not because you don’t know what to do, but because nothing feels optional.
Everything looks like it needs your attention right now.
From the outside, it seems like a planning issue.
More lists.
Better systems.
A cleaner calendar.
Maybe even more discipline.
But in this episode, we look at the real reason prioritizing feels so hard, the part that has nothing to do with tools, time management, or organization.
And why even smart, capable business owners end up stuck in the same cycle, wondering why choosing their priorities still feels so hard.
If you’ve been telling yourself you just need a better method, or more time, or a clearer plan, this conversation will open up a different way of seeing the problem for you.
So you can get clear on what deserves your time today and what doesn’t.
To connect with Krista:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Schedule a free consultation