A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
32: Is what you’re thinking helping you?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most business owners think their problems and the solutions live outside of them.
In their team. In their workload. In the economy.
In the way things keep going wrong or taking longer than they should.
So when something isn’t working, the instinct is to look outside yourself: at your strategy, your structure, other people, or your environment.
And that makes sense. Those are the things you can see, measure, and try to change.
And yet, even when you work on those things, something else is still shaping the outcome.
How you interpret what’s happening. What you assume is true. The conclusions you jump to without realizing it.
They affect how you feel day to day, what you take on, what you avoid, and the outcomes you create.
That’s why your business isn’t just about time management or sales or operations. It’s also about what’s going on inside of your head and how that affects everything you do or don’t do.
If you’re not paying attention to your thoughts, the things you assume are true, the stories you tell yourself without realizing it, those are the thoughts that will be running the show.
And left unchecked, they can take your business, and your energy, somewhere you never meant to go.
Let’s Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
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