A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
34: How to slow down those unhelpful automatic reactions
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You know what it’s like when things don’t go as planned or something unexpected happens and it throws you for a loop.
It could be someone quitting or dropping the ball, a sale or a new product that doesn’t perform the way you hoped, or an argument or a hurtful comment that someone throws your way.
And without really thinking the problem through, you react:
You change up the sale.
You rewrite all your product pages.
You lob a sarcastic comment back or you avoid dealing with it.
In the moment, it feels like you’re dealing with the problem. But later, you realize it didn’t really help, or that you made it worse.
Before you know it, you’re back at square one, you’ve doubled your spend, or you’re walking around all day upset about what was said to you.
And that’s what today’s episode is about.
Not avoiding these situations, because there’s no version of running a business or a life where you can avoid these things altogether. But understanding that automatic reaction, and learning how to slow it down.
So you can solve the right problem, make better decisions without wasting time and energy, and stop dragging those hard feelings into everything else you do.
Let’s Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
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