A New Ambition
A New Ambition is for independent business owners who want a successful business and a life they actually get to live.
You've worked hard to get here. But somewhere along the way the business started taking more than it gives back. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving.
You've probably told yourself it will get easier. Once you hire the right people. Once you get through this season. Once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
That's what this podcast is about. Not just how to manage your time or reduce your stress, but how to lead yourself and your business in a way that actually works. So the business supports your life instead of consuming it.
I know what it's like when your ambition starts to cost you too much. For years, growing my business was my only goal. Then one day I realized I wanted more. More time for myself, my relationships, and my health. I didn't want to give up being a business owner. I just didn't want my life to revolve around it anymore.
That's when I discovered I hadn't lost my ambition. I just had a new one.
I'm Krista Williamson, seasoned business owner and leadership development coach. Each week I'll help you reclaim your time, lower your stress, and build the kind of leadership that makes a well-lived life possible.
This is A New Ambition. What's your new ambition?
A New Ambition
35: Becoming the leader your independent business needs (part 1)
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In this episode, part one of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we talk about what it really looks like to become the leader your small business needs.
Nicole works with Christmas businesses and seasonal retailers on marketing strategy, planning, and execution.
For almost twenty years, she ran her own retail business with a team of up to twenty staff. So when we talk about leadership in a small business, we are not talking theory. We’re talking, lived experience and what it actually takes to lead a successful business.
In this first half of our conversation, we explore what really happens when you hire that first employee, or your tenth, and realize you are not just doing the work anymore. You are leading.
We talk about why so many independent business owners stay stuck in doing instead of leading, how the desire to be liked can undermine clarity, what actually makes a good leader and why it is not personality, and how oversharing stress, fixing everything yourself, or avoiding hard conversations slowly erodes trust.
If managing your team feels more complicated than you expected, this conversation will help you understand why and what begins to change when you step fully into your role.
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To connect with Nicole:
Podcast: The Seasonal Operator
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
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To Connect with Krista:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Schedule a free consultation