A New Ambition
A New Ambition is for independent business owners who want a successful business and a well-lived life.
You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier, once you hire the right people, once you get through this season, once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different.
I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but I just had a new one.
I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach. Every other week I'll help you reclaim your time, lower your stress, and make room for your new ambition, whatever that looks like for you.
This is A New Ambition. What's your new ambition?
A New Ambition
35: Becoming the leader your independent business needs (part 1)
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In this episode, part one of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we talk about what it really looks like to become the leader your small business needs.
Nicole works with Christmas businesses and seasonal retailers on marketing strategy, planning, and execution.
For almost twenty years, she ran her own retail business with a team of up to twenty staff. So when we talk about leadership in a small business, we are not talking theory. We’re talking, lived experience and what it actually takes to lead a successful business.
In this first half of our conversation, we explore what really happens when you hire that first employee, or your tenth, and realize you are not just doing the work anymore. You are leading.
We talk about why so many independent business owners stay stuck in doing instead of leading, how the desire to be liked can undermine clarity, what actually makes a good leader and why it is not personality, and how oversharing stress, fixing everything yourself, or avoiding hard conversations slowly erodes trust.
If managing your team feels more complicated than you expected, this conversation will help you understand why and what begins to change when you step fully into your role.
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To connect with Nicole:
Podcast: The Seasonal Operator
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
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Let’s Connect:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Schedule a free consultation