A New Ambition
A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.
We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean everything just magically gets easier.
But it doesn’t work that way. As your business grows, the problems don’t disappear—they multiply. From the outside, it looks like success, but on the inside you feel like you’re failing or one step away from disaster. You hide and feel so embarrassed by your financial problems that you never really address them. You feel like a terrible leader because of the constant stress from your employees. And you’re totally worn out from the endless mental load—because you can’t get away from any of it without bringing your laptop, your worries, and your work everywhere you go.
I know what it’s like when your ambition starts to cost you too much. For years, my only goal was to grow my business. Now, my new ambition is to have a successful business and a well-lived life.
Join me. I’m Krista Williamson, seasoned business owner, goal-achievement coach, resilience coach, and certified life coach. Each week, I’ll share stories, strategies, and practical tools to help you reclaim your time, lower your stress, and create space for your new ambition—whatever that looks like for you.
A New Ambition
36: Becoming the leader your small business needs (part 2)
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In this episode, part two of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we continue our discussion about what it really looks like to become the leader your small business needs.
In this second half of our conversation, we move into the practical side of leading a team once the business has grown.
We talk about how to know when someone needs more coaching and when it may simply not be the right fit, the signs that you may be holding on to the wrong employee for too long, why avoiding difficult conversations is so costly, and how to define customer experience clearly instead of assuming that everyone on the team just knows what good service looks like.
We also talk about the kind of leadership that helps a team feel safe and supported during difficult weeks. Leadership that recognizes emotions will show up and focuses on responding instead of reacting when things get hard.
This conversation reflects what it is actually like to run an independent business, where you are the one dealing with the pressures and the decisions often land on you.
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To connect with Nicole:
Podcast: The Seasonal Operator
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
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To Connect with Krista:
Website: kristawilliamson.com
Facebook: @kristawilliamsoncoaching
Instagram: @kristawilliamsoncoaching
Schedule a free consultation