Candle Business PRO
The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.
Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.
New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.
Podcasting since 2025 • 44 episodes
Candle Business PRO
Latest Episodes
We Started a Candle Business From Our Kitchen. Here's How We Did It.
#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, tes...
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Episode 43
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32:53
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Stop Competing on Price — The Candle Business Strategy Nobody Talks About
#042. We answer five real questions from candle makers and break down what actually drives profit, from sales channels to wholesale outreach. We share practical guidance on supplies, startup cost, wax selection, and pricing so you can build a c...
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Episode 42
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19:10
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Starting a Candle Business? Why You Need a Mentor or Accountability Partner
#041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that gets ghosted can mess with your confidence fast. We’re talking about the one thing that quietly...
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Episode 41
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9:26
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How Much Should You Pay Yourself in a Candle Business?
#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, wholesale, markets, and smart payroll. Along the way we explain what “luxury” really means, which w...
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Episode 40
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27:57
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