Candle Business PRO
The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.
Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.
New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.
Episodes
44 episodes
We Started a Candle Business From Our Kitchen. Here's How We Did It.
#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, tes...
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Episode 43
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32:53
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Stop Competing on Price — The Candle Business Strategy Nobody Talks About
#042. We answer five real questions from candle makers and break down what actually drives profit, from sales channels to wholesale outreach. We share practical guidance on supplies, startup cost, wax selection, and pricing so you can build a c...
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Episode 42
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19:10
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Starting a Candle Business? Why You Need a Mentor or Accountability Partner
#041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that gets ghosted can mess with your confidence fast. We’re talking about the one thing that quietly...
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Episode 41
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9:26
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How Much Should You Pay Yourself in a Candle Business?
#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, wholesale, markets, and smart payroll. Along the way we explain what “luxury” really means, which w...
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Episode 40
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27:57
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How to Start a Candle Business (While Working Full-Time)
#039. In today’s new video, I’m answering questions from makers just like you, including:• How to grow when time is limited • Whether wholesale makes sense part-time • The biggest mistake we made when we launched&nb...
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Episode 39
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27:47
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Why Most Candle Businesses Fail (And How to Actually Succeed)
#038. Thinking about starting a candle business but not sure where to begin?In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sa...
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Episode 38
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19:36
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The #1 Growth Hack in Our Candle Business
Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map th...
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Episode 37
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6:56
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Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue.• choosin...
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Episode 36
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18:54
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How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales
#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money.We cover the ...
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Episode 35
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19:00
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How We Price Our Candles and Protect Our Business With Insurance
We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear qui...
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Episode 34
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26:32
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From Shopify To SEO: The Software, Apps, and Tools Powering A Growing Candle Brand
We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money.• choosin...
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Episode 33
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36:40
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2026 Candle Business Goal Setting That Actually Works
#032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsettingWe share a transparent look at our numbers, then guide a full 2026 planning workshop across seven life and business areas. The goal is a simpl...
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Episode 32
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1:16:56
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5 Candle Business Questions Answered (LLC, Insurance, Pricing, Best Scents + More)
#031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to formalize your business with an LLC, how to register for sales tax so you can buy supplies tax‑exe...
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Episode 31
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26:32
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The "Imperfect Launch" Strategy
#030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a $5,000 website, and custom packaging?In this episode, we’re busting the myth of the "Perfect Launch....
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Episode 30
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21:55
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When To Hire Help For Your Candle Business
#029 The clearest sign your candle business needs help isn’t a feeling, it’s a pattern: you’re saying no to great markets, customer emails are slipping, or sales have flatlined because you’re out of hours. We break down a practical path to hire...
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Episode 29
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36:55
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15 Brutal Reasons Candle Businesses Fail (And How To Avoid Them)
We walk through the 15 real reasons candle businesses stall and how to fix them with clear actions. From niche and numbers to branding, email, and mindset, the aim is a repeatable plan that turns great candles into steady sales.• defini...
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Episode 28
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38:50
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Candle Business Q&A: Scaling, Email Lists, Markets, Etsy, And More
#027 We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wicks with confidence, and choose the right places to sell. Clear steps, real numbers, and tools...
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Episode 27
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25:31
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Wholesale Candle Business for Beginners: Our Proven 6 Step Readiness Check
We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer...
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Episode 26
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39:29
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Black Friday Game Plan For Candle Brands
#025. Shoppers are sprinting for 50% off electronics, but your candles can still win the weekend with one bold, simple offer, fast shipping, and a clear story. We break down the exact Black Friday-to-Cyber Monday system we use to spark ac...
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Episode 25
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26:14
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What I Wish We Knew Before Starting Our Candle Business - Part 2
#024. This is Part 2 with tips 6-10. To get tips 1-5, check out episode #010. We share tips six through ten for building a real candle business, not just making candles. We break down niche selection, email-first marketing, market f...
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Episode 24
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33:13
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How My Candle Business Sells Every Day | 10 Ways That Actually Works
#023 We map out every sales channel that keeps our candle business profitable, from storefronts and Shopify to Amazon, wholesale, markets, parties, fundraisers, subscriptions, private label, email, and press. Along the way we share pricing rule...
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Episode 23
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42:31
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From Trend Chasing to Timeless: Building a Candle Brand That Lasts
#022 We shift from making more to selling better and lay out a practical plan to build a timeless candle brand around a classic line. Trends fade, but focus, systems, and the right sales channels turn a small catalog into real growth.• ...
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Episode 22
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29:39
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Real Candle Business Startup Costs, Profit Timelines, and COGS Explained
#021 We answer real candle business questions from startup costs and profitability timelines to wicks, seasonal strategy, scaling beyond the kitchen, and cutting COGS, using hard numbers and simple steps. We share exactly what worked for us as ...
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Episode 21
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30:09
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