Candle Business PRO
The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.
Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.
New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.
Episodes
51 episodes
Stop Guessing And Start Selling After Your Candle Tests Pass
#51. We answer listener questions that hit the real pain points of candle making, from knowing when a recipe is truly ready to sell to keeping fragrance strong through the full burn. We also share how we source supplies and how we built a candl...
Fix Your Candle Business Money Problem Fast
#049. If you've ever felt like your candle business is taking more than it's giving, this one is for you.In this episode, I'm answering a question from Jessica, a candle maker who has a retail shop open two days a week while still worki...
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How I Price My Candles (After $2.7M in Sales)
We break down candle pricing using real numbers, starting with true cost of goods and ending with a price that can support growth. We also explain why a simple multiplier often fails and how a clear customer avatar makes pricing feel obvious in...
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How to Get Candle Customers After Friends & Family Stop Buying
#047. We answer community questions about how to find customers, earn repeat sales, and promote a candle brand without relying on ads. We share practical ways to define your target audience, choose sales channels that fit your margins, and use ...
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Best Candle Scents That Actually Sell + 4 More Candle Business Questions
We answer five real questions candle makers ask when they are trying to go from hobby to a profitable, scalable brand. We share hard-earned lessons on scents, vessels, inventory mistakes, and practical ways to get more customers to your website...
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Candle Business Answers You've Been Waiting For
#045. We answer listener questions on how to grow a candle business without getting swallowed by competition, and we explain how to choose sales channels that match your strengths and your life. We also share practical steps for wholesale outre...
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The Candle Making Questions Nobody Answers (Until Now)
#044. We answer rapid-fire candle making questions with the exact choices and testing habits that support a real candle business. We keep it practical: pick reliable wax, simplify your testing, and build inventory only after customers show you ...
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We Started a Candle Business From Our Kitchen. Here's How We Did It.
#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, tes...
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Stop Competing on Price — The Candle Business Strategy Nobody Talks About
#042. We answer five real questions from candle makers and break down what actually drives profit, from sales channels to wholesale outreach. We share practical guidance on supplies, startup cost, wax selection, and pricing so you can build a c...
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Starting a Candle Business? Why You Need a Mentor or Accountability Partner
#041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that gets ghosted can mess with your confidence fast. We’re talking about the one thing that quietly...
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How Much Should You Pay Yourself in a Candle Business?
#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, wholesale, markets, and smart payroll. Along the way we explain what “luxury” really means, which w...
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How to Start a Candle Business (While Working Full-Time)
#039. In today’s new video, I’m answering questions from makers just like you, including:• How to grow when time is limited • Whether wholesale makes sense part-time • The biggest mistake we made when we launched&nb...
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Why Most Candle Businesses Fail (And How to Actually Succeed)
#038. Thinking about starting a candle business but not sure where to begin?In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sa...
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The #1 Growth Hack in Our Candle Business
Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map th...
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Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue.• choosin...
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How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales
#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money.We cover the ...
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How We Price Our Candles and Protect Our Business With Insurance
We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear qui...
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From Shopify To SEO: The Software, Apps, and Tools Powering A Growing Candle Brand
We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money.• choosin...
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2026 Candle Business Goal Setting That Actually Works
#032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsettingWe share a transparent look at our numbers, then guide a full 2026 planning workshop across seven life and business areas. The goal is a simpl...
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5 Candle Business Questions Answered (LLC, Insurance, Pricing, Best Scents + More)
#031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to formalize your business with an LLC, how to register for sales tax so you can buy supplies tax‑exe...
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The "Imperfect Launch" Strategy
#030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a $5,000 website, and custom packaging?In this episode, we’re busting the myth of the "Perfect Launch....
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When To Hire Help For Your Candle Business
#029 The clearest sign your candle business needs help isn’t a feeling, it’s a pattern: you’re saying no to great markets, customer emails are slipping, or sales have flatlined because you’re out of hours. We break down a practical path to hire...
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15 Brutal Reasons Candle Businesses Fail (And How To Avoid Them)
We walk through the 15 real reasons candle businesses stall and how to fix them with clear actions. From niche and numbers to branding, email, and mindset, the aim is a repeatable plan that turns great candles into steady sales.• defini...
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Candle Business Q&A: Scaling, Email Lists, Markets, Etsy, And More
#027 We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wicks with confidence, and choose the right places to sell. Clear steps, real numbers, and tools...
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Wholesale Candle Business for Beginners: Our Proven 6 Step Readiness Check
We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer...
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