Candle Business PRO
The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.
Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.
New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.
Episodes
58 episodes
Five Essentials For A Candle Business
#058. We break down the five essentials that turn candle making from a hobby into a business with consistent sales. We explain how we build trust with a safe product, a strong website, smart social media, an email list that drives revenue, and ...
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You'll Never Succeed at Wholesale Until You Know This
#057. We break down what it really takes to get your candles into retail stores through wholesale without wrecking your schedule or your margins. We walk through readiness, the exact assets buyers expect, simple wholesale math, and the follow-u...
The Candle Branding Mistake That Makes You Look Cheap
#056. Thermal printer or full-color label printer? Craft fairs or wholesale? SEO or social? If you’re building a candle business or wax melt business, the “right next step” can feel confusing fast, so we answer six real questions submitted by l...
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Everything to Run Your Maker Business, Finally in One Place
#055. Your maker business can be creative and still run on clean numbers. We walk you through Makers Manager, the inventory and costing software we co-founded, and show how it’s designed to replace the messy stack of spreadsheets, notes, and ha...
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The Candle Mistakes Quietly Killing Your Profit Margins
#054. Most candle businesses don’t struggle because the product is bad. They struggle because the systems behind the product are shaky. We’re answering listener-submitted questions that hit the real pressure points: candle safety testing, how t...
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60+ Ways to Sell Candles
#053 We lay out a practical selling roadmap for candle makers who feel confident making products but unsure how to find customers. We break 60+ sales ideas into 12 categories so we can choose the right channel for our time, margins, and goals.&...
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What I Wish I Knew Before Growing My Candle Business
#52. We answer the question we get nonstop: what we would do differently if we had to restart our candle business today. From product focus to SEO to wholesale, we lay out the exact moves that save time, cash, and years of trial and error. ...
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Stop Guessing And Start Selling After Your Candle Tests Pass
#51. We answer listener questions that hit the real pain points of candle making, from knowing when a recipe is truly ready to sell to keeping fragrance strong through the full burn. We also share how we source supplies and how we built a candl...
Fix Your Candle Business Money Problem Fast
#049. If you've ever felt like your candle business is taking more than it's giving, this one is for you.In this episode, I'm answering a question from Jessica, a candle maker who has a retail shop open two days a week while still worki...
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How I Price My Candles (After $2.7M in Sales)
We break down candle pricing using real numbers, starting with true cost of goods and ending with a price that can support growth. We also explain why a simple multiplier often fails and how a clear customer avatar makes pricing feel obvious in...
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How to Get Candle Customers After Friends & Family Stop Buying
#047. We answer community questions about how to find customers, earn repeat sales, and promote a candle brand without relying on ads. We share practical ways to define your target audience, choose sales channels that fit your margins, and use ...
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Best Candle Scents That Actually Sell + 4 More Candle Business Questions
We answer five real questions candle makers ask when they are trying to go from hobby to a profitable, scalable brand. We share hard-earned lessons on scents, vessels, inventory mistakes, and practical ways to get more customers to your website...
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Candle Business Answers You've Been Waiting For
#045. We answer listener questions on how to grow a candle business without getting swallowed by competition, and we explain how to choose sales channels that match your strengths and your life. We also share practical steps for wholesale outre...
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The Candle Making Questions Nobody Answers (Until Now)
#044. We answer rapid-fire candle making questions with the exact choices and testing habits that support a real candle business. We keep it practical: pick reliable wax, simplify your testing, and build inventory only after customers show you ...
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We Started a Candle Business From Our Kitchen. Here's How We Did It.
#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, tes...
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Stop Competing on Price — The Candle Business Strategy Nobody Talks About
#042. We answer five real questions from candle makers and break down what actually drives profit, from sales channels to wholesale outreach. We share practical guidance on supplies, startup cost, wax selection, and pricing so you can build a c...
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Starting a Candle Business? Why You Need a Mentor or Accountability Partner
#041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that gets ghosted can mess with your confidence fast. We’re talking about the one thing that quietly...
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How Much Should You Pay Yourself in a Candle Business?
#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, wholesale, markets, and smart payroll. Along the way we explain what “luxury” really means, which w...
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How to Start a Candle Business (While Working Full-Time)
#039. In today’s new video, I’m answering questions from makers just like you, including:• How to grow when time is limited • Whether wholesale makes sense part-time • The biggest mistake we made when we launched&nb...
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Why Most Candle Businesses Fail (And How to Actually Succeed)
#038. Thinking about starting a candle business but not sure where to begin?In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sa...
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The #1 Growth Hack in Our Candle Business
Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map th...
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Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue.• choosin...
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How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales
#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money.We cover the ...
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How We Price Our Candles and Protect Our Business With Insurance
We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear qui...
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From Shopify To SEO: The Software, Apps, and Tools Powering A Growing Candle Brand
We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money.• choosin...
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