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Candle Business PRO
The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-batch pours to three storefronts and 140+ wholesale accounts.
Whether you're just starting or ready to scale, each episode dives into practical, proven tactics around branding, markets, product launches, email marketing, pouring parties, fundraisers, and more — all through the lens of a candle business.
New episodes drop weekly. Hit subscribe and join a growing community of makers who are ready to go pro.
Candle Business PRO
From Maker to Merchant: Wholesale Strategies That Actually Work
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#019 and Part 9 of Build A Candle Business series.
**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **
Wholesale strategies can transform a small candle business into a thriving enterprise, creating opportunities for expanded reach and increased sales without relying solely on direct-to-consumer channels.
• Understanding the crucial difference between wholesale (selling at 50% of retail price with upfront payment) and consignment (splitting sales proceeds, typically 60-40)
• Pricing candles correctly for wholesale requires working backward from retail price, ensuring adequate profit margins when selling at half price
• Researching potential retail partners thoroughly before outreach, including their price points, aesthetic, and customer base
• Crafting effective wholesale outreach emails that focus on how your candles will benefit the retailer's business, not just product features
• Following up consistently, as over 70% of wholesale accounts come from follow-up communications
• Being strategic with samples, reserving them for high-priority potential accounts
• Creating a digital wholesale catalog that's easily accessible via link rather than attachment
• Maintaining regular communication with wholesale accounts to encourage reorders
Download our free wholesale guide at candlebusinesspro.com/wholesale101 for more detailed information on building successful wholesale relationships.
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Introducing Wholesale Strategies
Speaker 1Welcome back to our series on how to build a candle business. Today we are going to pause from moving forward with the actual business that we're building out because we have ordered and put in the purchases for our vessels, our boxes and all of that. We have approved that. I will actually show you here in just a moment the final product, and so that is on its way to us. They are being manufactured and mailed to us. We're super excited about all that. So today we don't have much progress as far as that goes, because we have, over the last eight weeks, we have set our foundation. We have decided what our niche was, picked out, who our target audience is, and we've created those customer profiles. We have talked about what we need to do on our website. We need to talk about how we're going to sell our product, whether Shopify, etsy and all of that. So if you're just now tuning in, I highly recommend going back and starting this series from the beginning. You can certainly grab that in the show notes below on this series.
Speaker 1So this is week nine, and so while we're pausing on moving forward with the brand itself, pausing on moving forward with the brand itself, I want to shift gears and talk about wholesale, because we will certainly be doing wholesale with this new brand and I think it's very important to share some of the tips and tricks with wholesale. So we get asked a lot. We actually talk about wholesale probably every single week inside of the inner circle, which is our community of other candle business owners. Of course, you can find out more information at candlebusinessprocom slash Inner Circle or you can, of course, get everything in the show notes below. But today I wanted to gather up some of the most popular questions that people ask us about wholesale. How did we grow our wholesale? How do you get started in it? So that's what we're going to cover today, but first I do want to give a big shout out to Tuato. Tuato Wax Melters have partnered with us on this series of building out this new candle business. They've been fantastic to work with. We highly recommend a Tuato melter for no matter what size you are. When we first started we thought that we needed to have a massive melter. We spent over $3,000 on our first big melter when we started doing wholesale. In reality, you don't need to do that anymore because Tuato now has a wax melter that holds up to 66 pounds for less than $400. So the next comparable one on the market starts at $1,800. So big shout out to Tuato. You can actually get an additional savings at the link below for Tuato. It is not an affiliate link, it is just because of our partnership with them. They are offering an additional discount for you to check out at checkout whenever you use that link in the show notes below.
Speaker 1Okay, so let's dive into some of the main questions that people ask us about wholesale. I actually put together a guide for you. You can download that guide at candlebusinessprocom slash wholesale 101. You can get this guide completely free that I put together and it's going to also have some additional information besides just answering these questions, or you can grab that in the link below.
Speaker 1So the first question I have here is what's the difference between wholesale and consignment? So this is a great question. A lot of times when we're first starting out, we use those words interchangeably, but they are in fact very different. Wholesale is going to be when a retailer or a boutique or any classification of a business buys product from you and pays you in full for that product at a reduced price. So we're going to look at pricing here in just a moment. But wholesale is a transaction of you are providing your candles to a business and they are going to pay for all of those up front. It is a transaction. Consignment is when you take your products and you give them to someone else to sell on your behalf, and really on their behalf as well, and then you're going to split the sales as they come in. So there's pros and cons of both of those right.
Speaker 1Wholesale, generally priced, is going to be at 50%. So we're actually kind of going into the second part of the second question here in the guide. Wholesale is going to be at 50% of retail. So if my candle is $ dollars retail, that's what I sell this candle for. Someone that's going to wholesale this from me is not going to want to spend more than thirteen dollars on that, because if they spend thirteen dollars they want to make one hundred percent profit on that purchase from us. So you know, doing it at fourteen dollars, fifteen dollars, that's not going to be lucrative. You are going to miss out on tons of opportunity. Uh, people that are not going to do it.
Speaker 1In fact, us in our stores, we carry other brands. We carry some soaps, we carry some, you know, matches, we carry some coffee mugs, things like that we always we're going to, are going to mark up at least a hundred percent. That's just. That's the standard in retail. You purchase something you're going to market up 100 percent and sell it to the public at that. So make sure that you're pricing your candles correctly. So wholesale is generally going to be at 50 percent.
Wholesale vs. Consignment Explained
Speaker 1So back to the wholesale versus consignment. Where a wholesale you are, as the maker, are going to sell this at half of what it is at retail. When you're doing consignment, there's a little bit more lead way and a little bit more flexibility there. Now, when we do consignment, when we first started we actually had our candles in some different locations that were on a consignment agreement and the split for that was for us was always either 60-40 or 70-30, with us as the maker getting that higher amount. So on the flip side, in our stores we do a consignment with a couple makers.
Speaker 1Generally we'll start out with doing consignment to make sure that we can move that product, because if you are doing wholesale as a retailer, you're taking on a lot of risk when you do wholesale because you're buying all of this product and you're not quite sure if it's going to sell in your store or not. For instance, we've purchased some things that I thought were going to do fantastic when we first opened our store. So I bought a bunch of things from different wholesalers and then we couldn't move it. We have some shirts that I thought would sell really easy to our local shoppers. They didn't. We still have some of those shirts. We've not made our money back fully on those. So that's why consignment is the way that a lot of retailers want to operate, because they're not buying that from you up front, but on the downside they're only going to get 40% or 30% of that sale once the transaction goes through. 40% or 30% of that sale once the transaction goes through.
Speaker 1Now, with consignment, the person selling the boutique, the store that is selling your candles, they are collecting and remitting sales tax. So you as a candle maker, do not need to worry about sales tax. Now, of course, you do have to worry about income tax when you file your taxes at the end of the year, but you're not collecting sales tax because you're not the one actually selling that product to the consumer. So that is another nice thing about doing consignment. So if you're going to go into a consignment agreement with a boutique or store. This is what I recommend. I recommend a 60-40 split where you as the maker is getting 60%, the store is getting 40%. That's pretty standard.
Speaker 1I recommend not going into a place where you have to pay to have your products in there. There are companies and businesses, like the Painted Tree and others that you know in, like antique malls that have like a ton of different vendors in them that will say, oh sure, you can put your products in here. It's going to cost $300 a month or it's a hundred bucks for the shelf or whatever it is, and then they might take a reduced percentage. They might or they might not even take a percentage. I know, like the painted tree, I think, takes five, 10 or 15% of your gross sales that they ring up, um, but you're also paying that monthly fee to have your candles there, which means you may be at a loss at the end of the month. If you go into just a straight consignment agreement where you're doing like a 60-40 split, you shouldn't be paying anything upfront and it's on the store to help promote and sell that product and then therefore, you both get paid. That's pretty standard.
Speaker 1That's what we do inside of our store. We do not require any of our makers to pay us anything upfront. I select the products that I think will do well. They come into our store. If they do really well, I will then go back and go into a wholesale agreement with them where they're making a little bit less, but they are usually up for doing it because they're getting their money up front. With consignment they're only getting paid whenever we sell their product.
Speaker 1Of course, for us we pay out our consignees Consignees, I believe, is the right word for that. Consignee, I believe is the right word for that consignee. I think so and we're going to go with that. So we pay them out once a month and on the first Monday of every month I sit down and I pay them all out for all of the sales from the previous month. So that's. Another downside is you're only getting paid probably once a month. Maybe some will do it every two weeks. It's going to be just dependent on which retailer you're in. But with wholesale it is a. You buy it at half price and you kind of wipe your hands of it as the maker whenever you're doing wholesale With consignment.
Speaker 1The other downside with that is that there might be breakage. People are never going to care about someone else's product and treat it as their own unless it is their own. That's just kind of the reality of it. If I buy a hundred of this candle and I put this in my store, I'm going to make sure they stay in perfect condition, that people aren't peeling the labels, they're not picking up the wax things that kids do, especially in the stores. It's my product. I am going to want to take very good care of it. If my candles are just sitting in, let's say, an antique mall doing a consignment arrangement, the person working up front that's checking people out, the reality is or to say, like at the painted tree, if you, if you look them up, you may know what I'm referring to here right, they're not going to care as much about the product's condition unless they have a vested interest in that. So just keep that in mind.
Speaker 1The other thing that happens a lot of times with consignment is the store that you put your products in they're going to want to put possibly their own pricing stickers on it. That's what we do, because we have tons of different products in our stores now from different people, so we have to put a UPC code on all of those. If you end up taking your candles back now, you've got all these UPC stickers that you're going to have to remove because the store's not going. At least from my experience, the store's not going to go and remove all of those labels for you. It's just not the reality of it. So those are some of the pros and cons.
Speaker 1Wholesale you might make a little bit less upfront, but you are going to get paid upfront. It's a transaction. You don't owe them anything afterwards. If something breaks, if a customer doesn't like it and wants to return it to them, that is all on them. You have wiped your hands of that product and this leads into that pricing that we started to talk about. So with wholesale pricing, retailers are going to want to spend half of retail. So if this is a $26 candle, they're not going to want to buy this for more than $13. You might be able to get some that will pay a little bit more. But when you're looking at scale and you're wanting to go national with your candles, you're going to have to have a structure that the majority of people are going to work off of, and that's going to be 50%. They want to get at least a hundred percent markup on that. So that's how you have to make sure that your products are priced. For that, this $26 candle, we wholesale this for $13. This costs me about $5.50 to make this.
Pricing Your Candles for Wholesale
Speaker 1I do a lot of talking about pricing of candles. Many people say that you need to do like a 3X or 4X on your prices whenever you're pricing out your candles. If you're thinking about doing wholesale, 3x will absolutely not work and 4X is going to make it really tight. So let's work backwards here. So this candle cost me $5 to make. That means if I'm only going to do like 4X, that means it's $20 is what my retail would be, and then, working backwards off of that for wholesale prices I mean wholesale would be $10. That means I made this for $5. I get wholesale pricing of $10. Sure, I'm doubling my money, but my candles are worth more than that. My time is worth more than that and customers are going to pay more than $20 for this candle. So make sure that you have your pricing right.
Speaker 1This is a $26 candle, so we're over 5X on those. So when that $26 candle is now $13, it costs me $5 to make it. I'm making $13 when I sell it wholesale per candle. That's a pretty good margin for us that allows us to have some overhead. That that's a pretty good margin for us. That allows us to have some overhead. That allows us to have staffing to help us produce scandals. That's going to allow us to pay for the softwares of reaching out and doing emails and keeping track of everything. That's going to allow us to run ads and that allows us to get paid as well.
Speaker 1So keep that in mind, that you have to understand your pricing, just to the public, before you start looking at your pricing for wholesale. But make sure that your wholesale, when you work backwards, you're still going to make enough profit for it to be sustainable for you. So another question that we get often is do I need a special license to sell wholesale? And the answer is no. You're just selling to another retailer. You're not selling to another retailer. You're not selling to the public, but that's not changing the way that your business is structured.
Speaker 1So whether you're setting your business up as an LLC or an S-corp, c-corp, any of those things sole proprietor, partnership, all of that you're selling this product to a wholesaler. You are not, whenever you do that transaction, what you're going to want to do is verify that they have a reseller license. That way, you're not going to charge them tax, and the reason you're not going to charge them tax is because they are going to be charging the customer tax. So you have to make sure that they have a reseller license which permits them to collect sales tax and then remit it to the state. So they're going to collect sales tax and then remit it to the state. So they're going to collect sales tax and they're going to remit it to the state. You're not charging them tax, so you're not having to do that. You're not having to remit any of that to the state. So it's a little bit different than when you're selling directly to a customer, where you need to collect sales tax.
Speaker 1So make sure that whoever you're going to sell these wholesale to has that reseller license. It'll be called a sales tax permit, depending on your location. All of these IRS certificates and documents and licenses and permits they're all. They all have different names by state. So usually it's a reseller permit or excuse me a reseller license or a sales tax permit excuse me, a reseller license or a sales tax permit. As long as they have one of those. That is evidence that they are set up to collect sales tax and remit it. So therefore you're not gonna sell themselves tax on that. So that is it for you know. Explain that you do not need to have a special license.
Contacting Stores Successfully
Speaker 1So the next question that we get quite a bit is how do you reach out to stores? So this is our strategy. Let me just share how we do this, and we have a wholesale course actually that we break this down and give you all kinds of templates, emails, follow-up emails. I give you my spreadsheet that we track all of our wholesale accounts in. Also, in our wholesale course, we actually do two other really nice things, and that is we give you three different versions of our of a wholesale catalog for you to use to make your own. So we have three different templates that you can just edit right inside of Canva. And also, the nicest thing about our wholesale course that we're still currently doing is I will personally do a video review of your entire catalog and your website to make sure everything lines up, and so I'll critique it and give you some constructive feedback for you to make some adjustments before you start reaching out to a bunch of stores and then realizing, oh shoot, I should have done it like this or I should have done it like that, because generally, once we start reaching out to stores, we can't go back in a few weeks and be like, oh hey, I kind of messed this up. Can we start over again? That's just going to kind of show a little bit of lack of professionalism, and we want to make sure we put our best foot forward when we're reaching out to people. So you can, of course, check out our wholesale course at Cannabisnessprocom if you would like.
Speaker 1So how do you reach out to stores? This is the key thing that I think a lot of people get wrong. When you send an email out to a potential retailer that you would love to have your products in, the first thing you gotta do is make sure that your price point makes sense. If I'm trying to put my candles in a gift shop that is selling $10 candles, my candles are $26,. It might not line up with who their customers are. They know their customers more than anyone else, so they know what their customers are going to spend for things. If you're going into, let's say, a luxury women's boutique that is selling hundreds and hundreds of dollars for their jeans or for their dresses or whatever the clothing is. Most likely the candles in that store are going to be $40, $50, $60, $70, to start at right. So if I have a $15 candle it's probably too inexpensive for that store and if I have a $26 candle it might be too expensive for that general store that's selling candles for 10 bucks. You got to find the stores that are going to line up with your price point so you can do that by just going and shopping them.
Speaker 1That's how we got into our favorite stores. That's how, when we first started, just in general, we're pricing our candles. We went to the stores where we dreamed of our candles being in and we looked at them all. What size were they? What was the value proposition that they gave us? Oh, the packaging was really nice. Oh, it's a soy candle or you know whatever it is that makes your candle relatable to the customer. That's how you create value. Right, there's got to be a specific size. It has to have a specific presentation. Your candles as a whole is a product that has to fit the store.
Speaker 1We noticed that in the majority of stores that we were putting our can or wanting to put our candles into the size of candles were between 10 and 12 ounces. So you know, going to them with a 16 ounce candle or a, you know, four ounce candle wouldn't necessarily line up with what they already have on their shelf. And then also, the price point for those candles in those stores that we were shopping was like 24 to $30. That is what was carried in the stores that we wanted to be into. So when we started out, we said, okay, we need to make a candle that's going to sell for between $24 and $30. And then you need to work in reverse. How cheap can I make that candle that's still going to have all the value that those customers want? They want nice labeling, they want nice packaging. Do they want soy? Is it a store that focuses on sustainability or being eco-friendly? Where are you trying to go with your candles? Okay, so that's for pricing.
Speaker 1Now, when I reach out to the stores, so we want to make sure that our candles would be a good fit. So what I like to do, I go and check out their Instagram, I go check out their Facebook, I check out their website. I'm going out their Facebook, I check out their website. I'm going to go and I'm going to follow them. I'm going to like them to see what are they posting about, what makes sense to them, what matters to them, and when I do my outreach email, I'm going to reference something that I've seen about their store lately. I want them to know that I'm not just copying and pasting an email to them, that I'm sending exactly the same way to a hundred different stores. Right, we all get those emails that are hey, let me check out your website. Or I checked out your website and I can help you with making it better. Right, we get spam sales emails all the time, so don't make your email to them sound like that. So what I recommend in and this is on the spreadsheet inside of our course that we give you is I would create a spreadsheet. It's going to be keep it very, very simple. Have the name of the store, contact person, email, a phone number If you are.
Speaker 1If it's easy to get what their Instagram or Facebook handles are, go out and look and see what they posted about lately, for instance. The example I use is you know we follow this like home goods store, um here in our town that we wanted to get our products into and they had just posted, um, some brand new, really like funky colored, uh tea towels, right, um, and it was like, oh, those are fun. So in my email that I send to them, I referenced that, hey, I absolutely love those new tea towels that you got in. I'm going to have to come and check those out so right away. They have that connection with us that they know, oh, this is someone that knows about our business. They might be local in our town or they shop with us online, so start off your email with something to break the ice and connect with them Then. Now we want to keep this short, we want to keep the email pretty short, but let them know about your product. But here's the thing Don't talk about the benefits and features of the candle itself.
Speaker 1Don't say, oh, this is a luxury candle in a nice packaged box. It is made with 100% soy wax and all clean fragrances. Don't talk about the features and benefits of the candle. Talk about why this candle is good for their customers. That is where so many people get lost, I think, because they're trying to sell their product like the way that you're selling it to the public on your website, talking about sustainability and eco-friendly and all clean fragrances and the wax and all of that stuff that's fine on your website talking about sustainability and eco-friendly and all clean fragrances and the wax and all of that stuff that's fine on your website.
Speaker 1And when you're trying to sell to someone and you're hoping that they actually care about that when you're selling your candles wholesale to a store, their number one goal is making money. Their number one goal is to make money. So in your email that you pitch to them, you need to explain to them why your candle is going to make them money. That is what matters. When you're doing your wholesale outreach, don't talk about you, don't talk about your family, don't talk about how you got into this business. That's what we do on our website. When we're selling to someone directly, we're trying to make those connections with them, so then they buy from us.
Speaker 1When you're reaching out to a business to do wholesale, they don't care about you, they don't care about your family, they don't care about all of that stuff. They care about products that they can turn around and sell and make money because they care about their family, right? So that's the reality of it. So when you send an email, start off with hey, I absolutely love those tea towels you guys just got in. Those look fantastic. I can't wait to come and check those out. I want to let you know about Garcinia Beacon Candle Company.
Speaker 1We are based here in the US and I know your customers will absolutely love to buy our candles, because Then you lead into why. Then you piece it together because the price point is right, in line with what your customers spend. Or or are you going after a more of a natural store, like a natural store, right, or a store that is all about sustainability and eco-friendly? You can say our minimalistic packaging, um, and sustainability efforts would really align with your customers. So you have to understand who their customer is and then talk to them about why your product is going to line up with them. So that's what you do to make that connection. That's what when they read that they're going to open up your catalog and see what you have to offer, because you're telling them how they're going to continue to make more money by selling products to their customers.
Speaker 1Now, one of the questions we get often is should I send samples to retailers? And we have done this. When we first started, we sent out, we boxed up a nice candle and sent it out to a dozen 15 stores. One or two of those stores reached back out to us after we followed up with them and the rest of the people just got free candles. When you're local, it's your local community. If you want to do that, sure, totally can do that as you scale.
Speaker 1It might not be realistic because when you're doing a wholesale you're probably going to get one out of every 15, 20 retailers possibly that you do outreach to are going to place an order with you. So that's the reality of it. So we should make sure that we have that in check. That you're probably going to get like a 5% return, right, if I reach out to you on a Monday, I time block everything. So like I do all my wholesale on Mondays, right.
Following Up and Getting Reorders
Speaker 1So on Monday night I time block everything. So like I do all my wholesale on Mondays, right. So on Monday night I I call scrape it. Um, so I scraped the internet. Uh, the the information that I need to reach out to the stores, right, I want to know what stores I want to get into. I all that contact information, that relatability factor, like the tea towels. So I do all that on Monday night while we're watching TV and then, you know, having our family time. That's when I'm doing wholesale. So I fill out my spreadsheet and the next Monday, when I have the time block, again I'm doing my outreach and sending out all those emails. So if I email 20 people, I'm hoping two or three or four people will respond and of that I'm hoping at least one. I'm shooting for two of those people to actually place an order. That would be 10%. That'd be really high. So don't get discouraged. If you send out 10 emails and no one responds or you get one account, like you would be doing really well.
Speaker 1Okay, as you scale and go wider than just your local town with doing wholesale, it's not going to be sustainable for you to send out candles to every single one of those Now, when you're first starting and you just need to get some accounts under you. It does so much for our psyche to like get those rolling in. Oh yeah, like I'm actually doing this, like this is working. Now I need to fine tune my process. Sure, if you want to send out some sample products, you absolutely can do that. Just keep in mind that as you grow, you may not need or may not be able to do that because now we've I've probably emailed over 2000 businesses. Now we've got 150 plus wholesale accounts. Um, and it's because I've done this outreach. If I would have packaged up and sent out 2000 packages, it would have just cost a lot of money. It's not sustainable for our business, for our business model.
Speaker 1Uh to to to do that Every time I do outreach. If you want to do it for specific stores, sure, if there's a store that you're like, oh my gosh, like I would give up five other wholesale accounts if I can just get into this one store, sure. If you want to make an impression, absolutely Send them a candle. Make sure you're doing the emails afterwards and then making sure that you're doing the follow-ups. I actually give the follow-ups, I actually give the follow-up email templates. Over 70% of the wholesale accounts that we receive comes after I'm doing the follow-up email. So that is so crucial. We go way deeper into that inside of our course.
Speaker 1But you can't just send out emails and then just let it go. You have to have a follow-up sequence with them. We're all busy, we get emails, we put them in that folder of like all you know to read later, and then we get too busy and then we never get to it. So you got to do follow-up. So that's really really key. So the next question that we get often is how do you get reorders? I, the people will say you know, I I got these wholesale accounts and they haven't contacted me anymore. They, they, they haven't bought any more from me. Well, you have to be proactive, you have to follow up with them. It's just showing how much you care. It's the same way that you would do when you sell your candles online to someone.
Speaker 1When someone buys a candle from us online, we send it out to them. We have a nice little letter, a thank you letter that goes in the box with. That's handwritten, and then in a couple of days they're going to get an email from us that's going to say hey, how is your candle? Would you like to leave us a review, right. And then a few days later say, hey, would you like to follow us on social media? And then in a week from then, hey, here's a 25% discount for you, right. And then they go onto our email list that we're emailing, you know, every couple of weeks with promotions, new, new candle products that are coming out, candle care tips, all of that stuff. So we're staying in contact with them.
Speaker 1If someone places a wholesale order with you, you don't just let three months go by and then, oh gosh, they haven't bought from me again. No, you should show your appreciation up front and then, after they receive the order like 48 hours later, a couple of days later just say hey, I just want to make sure everything arrived, okay, that everything you know is to your satisfaction. You know, if there's an issue, they might bring it up to you, but if there's not which generally there's not going to be one yeah, no, everything's good. I'm excited to get these on the floor. Or, hey, we've already started selling these. Okay, perfect. And then in two weeks follow up with them again hey, how are things going? Are they selling? You know what's the feedback you're getting from your customers.
Speaker 1Stay in contact with them and then make sure that every time you come out with new products, you're not just sending out emails to your email list and post it on social media. You're letting your wholesalers know as well. Hey, we just came out with we're launching an entirely new brand. This might be something that might go over well with your customers. Here's some information about that. Right, you've got to make sure that you stay in contact with them. You can't just wait six months or a year and then, hey, I haven't heard from you. Did you want to buy more? Because that's going to turn them off, most likely.
Speaker 1And the last thing that I want to cover today is what do I do when a store doesn't respond? If a store doesn't respond? That's where I was talking about the follow-up. You've got to do the follow-up Again. Over 70% of the wholesale accounts that we get happens when we're following up with them, when we're saying, hey, I sent you an email last week, I just wanted to follow up and see if you might be interested. I wanted to, and then talk about, you know, reiterate why your candles would be a fantastic fit for their customers. Keep these emails very, very short, okay.
Common Wholesale Questions Answered
Speaker 1Another tip that I would like to share with you is don't send your wholesale catalog to them as an attachment, because that might be five, 10, 20, 30 megabytes in size and people aren't just opening up attachments that are from strangers, okay. So make sure that you are sending your wholesale catalog to them in a way that they are comfortable with. Generally, what we like to do is we have it hidden on our website and we go through how to do that. I share that with you in more detail inside of our wholesale course. But have your wholesale catalog living out there on the internet somewhere that nobody can find but that you can send a link to, can find but that you can send a link to. Just having a link so that they can click on a website is going to be much more or a higher rate of people opening it up than having oh hey, download this because they might be getting it might get flagged as spam or suspicious if the file size is too big.
Speaker 1We're all told don't open up files from people that we don't know. Right, so that's the same thing with us. If you're just sending out a wholesale catalog, people might not want to download that file. So just keep that in mind. Hopefully this has helped you out. Again, in the show notes below I have a completely free guide for you or you can get that at our website at candlebusinessprocom slash wholesale 101. You can download that Also. Come and hang out with us inside of Candle Business Pro. We got a free community. You can find again all of those links and a lot more resources for you in the show notes below, comment and let me know where you're at in your journey with Full Sail. Have you just started? Have you not started quite yet? Have you started? But you're not getting a lot of traction. If you have specific questions that I can answer for you, I would love to, so just drop those in the comments below and I'll get to those as soon as possible. Thank you so much for tuning in today. Have a fantastic rest of your day.
