Our Step-by-Step PR Strategies to Get Media

#020 and Part 9 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

A one-page press release can change your entire demand curve—if it’s written for real people on deadline. We walk through the exact PR playbook that took our candle brand from a spare-room studio to local TV, national write-ups, and wholesale calls, all without a PR firm or ad spend. The method is simple and repeatable: craft a clear hook, tie it to a timely moment, and give journalists everything they need to publish fast.

We start by breaking down the anatomy of a press release that actually gets opened: a direct, newsworthy headline; a first paragraph that answers who, what, and why it matters; two short founder quotes; and high‑resolution photos in both horizontal and vertical formats. Then we map the outreach strategy. Locally, we target newspaper lifestyle desks, radio producers, and morning TV segments with BCC’d emails labeled “FOR IMMEDIATE RELEASE,” plus an event-driven angle—think festivals, city traditions, or seasonal spikes. That’s how we landed a same‑day TV feature and a sell‑out weekend, followed by inbound wholesale requests.

From there, we show how to go national by shifting the narrative to cause marketing, identity, and utility. Instead of cold emailing generic inboxes, we find last year’s gift guides and awareness-month roundups, note the bylines, and pitch those writers directly with swap‑ready copy, pricing, and images. We talk about Pride Month features, pet-rescue partnerships, and how a good story travels across outlets like Oprah Daily, Parade, and MSN. Along the way, we share practical guardrails: set Google Alerts to catch pickups, avoid low‑value newswire blasts, and build a cadence of fresh angles every few months so your brand stays press‑worthy.

If you’re ready to replace guesswork with a lean PR system that builds awareness, trust, and sales, this episode is your blueprint. Subscribe, share with a fellow maker, and leave a quick review to tell us what headline you’ll pitch next.

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Transcript

Setting The Stage: New Candle Line

SPEAKER_00 0:00

So you've got your products and you got your website. Now, how do you get eyes onto your products on your website? What strategies are we going to use to get people to notice us? In this episode, I am going to walk through the strategies that we've used that have been successful for us with our Garza Beacon candle brand and the exact same strategies that we are going to use with launching without, which is our new candle line. If you have not been following along, we are in week nine of launching an entirely new candle business from the ideation and creation to sourcing the supplies and the products to launching a website, launching all new social medias and all of that. It is completely separate from the business Garden Beacon Candle Company that we started myself along with my husband Chad started just about four years ago. We have now surpassed$1.5 million in candle sales there. And we are going to try to do it all over again with something completely separate. Before we get too far into this, I do want to give a big, big shout out to two auto wax melters. They are our wax melter of choice and so many other makers as well. Everyone inside of the inner circle that we host at Candle Business Pro, I believe has a two-auto wax melter. They are just fantastic. They're easy to work with, they stay consistent, they're insulated for being energy efficient and also to make sure that every time we pour candles, we have the right temperatures. And they're also affordable. They are so affordable that we have multiple of them in our different stores for different waxes. So we use soy wax, we use coconut soy wax. We also use wax for our wax melts. And because Tu Auto melters are affordable, we are able to have multiple in each of our stores. So big shout out to them. They do have an exclusive link that they are provided for you. This is not an affiliate link. We are not getting a commission from that, but they have been generous to share a link that is in the show notes below for you to save an additional percentage off at checkout. And that is on top of any promotions that are already going. So check them out in the show notes below. So today we're talking about how to write a press release and how to get more eyes onto your brand. If you find today's episode useful, we would love to have you come and join us inside of the inner circle. We actually have a workshop where we go into details. I actually give you copies of our press releases that we have written that we send out with all the links so that you can go step by step and do this yourself. Hopefully, you're going to find today's episode super valuable. And then you'll want to come and join us inside the inner circle. You can find out more about the inner circle at candlebusinesspro.com or in the notes below. Now let's get into this. All right. So the biggest thing that I find most makers struggle with is once they get over that hump of making candles, and now you've got a candle that you are happy with, you're proud of. Now, how do I sell it? How do I get out into the world? Now there's many, many ways of selling candles. We do a ton of fundraisers. And that has brought in so much money in the last three and a half years that we have been able to donate now over$75,000 to uh not just local, but national causes that us and our brand believe in. And so when you think about that number,$75,000 we have crossed now in donations. And we generally give between 25 and 40% of the sales. So when you do the math on that, it's quite a bit of sales revenue that has come in. What's great about fundraisers is that you are opening your brand up to a brand new audience and you're relying on the organization that you're raising money for to promote your products. So they're using their social medias, they're using their email lists, they're putting up flyers within their establishment. If they have a building such as a nonprofit theater, we will have um partnerships with theaters that will like live music theater, symphony type of places, and they would then put up posters around um to promote us. It raises them money, so it's a it's a true win-win. Uh, but we're not talking about fundraisers today. We are talking about press and how to get eyes from the public onto your brand. So let's talk about traditional PR. So traditional PR is still incredibly effective. And the way this is going to work is you're going to write up a press release. A press release is something that you are going to write and submit to journalists. Now, I would always recommend staying local at first. So what I would do is I would write a story about your brand and submit it to local journalists. So what does this look like? When we first started, we sent out press releases to our local newspaper, uh to the local TV stations, um, to the radio stations. Any um media email address that I could get my hands on was on this email. So I blind carbon copy all of these journalists, all the news stations with this press release. And this is how we have found success. Your title of your subject line of your email, and then the title of your press release. It needs to be something compelling. So one of them that we used was uh couple launches candle brand after leaving corporate world. So because me and Chad left our nine to five jobs working at home in the corporate world to go out and start our candle business. So that was one of the subject lines that we used. Another one was local entrepreneurs bring candles with a cause to raise money for local nonprofits. So that was the name of another press release that we have submitted here locally. So both of those are compelling headlines for local press. Okay. So when we what we do is we write it just a one page, you do not want this to be too long, but you do want it to have some substance. We will write it in like a Word document and turn it into a PDF, right? But it should all fit on one page. You should open up that uh press release. That first paragraph should introduce who you are, introduce what your brand is, and introduce why your brand is exist, why your brand is going to disrupt, why you are going to stick out in a uh in the market, uh, why it they are going to be able to get their readers or listeners or watchers when it comes to the news channels to continue to stay following that story. Because just like anything else, they want to make sure that they're writing something compelling that people are going to be interested in. And people are generally always interested in some good that's happening in their local community. Right now, um there's a lot of negativity on the news in the newspaper. The front page of every newspaper is almost all negative stuff, whether it's the economy, whether it's politics, whether it's a world crisis, whatever it might be, because that's usually what's catching eyes and it's captivating people. And that's just how the media works. So we are going to actually disrupt that a little bit by writing something good because they want good stories. Don't get me wrong. They want good stories to run. That's why we've always gotten a reaction from someone in the media every time we send out a press release. All right. So you are going to talk about your brand, what your brand is, what you do, why you decided to do it. We decided to leave our corporate jobs and start this candle business so that we could have more family time while also raising money for a local organization. So you need to write something that's compelling. You need to share, not just, oh, I didn't like buying candles, so I started making candles. Like that's not going to create any buzz necessarily. Have a big headline. And so think about that. Think about how you can make a big headline for them. When you write a press release, what we like to do is give them every bit of information that they're going to need so that they can actually write an article about you in your brand without having to talk to you, without them having to call you up and ask you these compelling questions. Why did you get started? What was the purpose? What's the why of your brand? What's the mission of your brand? Are there specific values that you want to share with the audience? All of these types of questions that a journalist would ask you is something that you should include in this press release. Because often we'll find that we will get an article written based on our press release without us having a conversation with them. Um total side note from that, I highly recommend that you go out to um Google and set up Google Alerts. And they're completely free. Go and just type in Google Alerts. It'll give you the website and set up a Google Alert with your name's uh with your brand's name. So we have Google Alerts for Garzent Peak and Canada Company. I have alerts for Sebastian Garzett for my name. I want to know when anything is put out there on the internet um about our brand, about myself personally, anything. And it's completely free. And what we have found is all of a sudden we get uh Yahoo Finance. you know, has just written an article about us. Um, and we didn't know that they were going to do that. And our our brand was small. We didn't have, we don't have a ton of candle shoppers that are buying from us that are also reading Yahoo Finance that I'm aware of. So we wouldn't have known about that unless we had those alerts set up. So I highly recommend go out to Google, um, set up Google Alerts. Uh now it doesn't give you alert every time something's posted, say like on Facebook or social media. It's going to be based on like news stories and things. And there are different settings based on um like matches of like how much do you want them to um notify you? And if if you're getting a lot of them, you might want them to do it just once a day. Um, or you can just have it done instantly. I think ours are still actually set up as instantly. So we know right away we get an email from Google when they um find something on the internet with us on there. So something to keep in mind um for you there. Uh so you write this, you write this uh press release, gotta be newsworthy. Uh, you got to have a hook and you got to explain why your brand matters to their audience. Uh make it a feel-good story. That's gonna really help you with doable community. Uh, and then if you're gonna do fundraisers, uh, talk about that. Or if you've already had collaborations, or if you've already, if you've already done a fundraiser, that is an easy way of helping to give you some credibility to get um press on you. When we write a press release and we say, hey, we have partnered with the humane society here. We have partnered with this nonprofit uh to raise money. Uh, you don't have to give numbers, you don't just share any of those details. Often when we're starting out, some of these fundraisers might not be super successful, but it's a fact that you've already done it and it's going to create a newsworthy story. You're going to send this out to all these different places locally. So go to your local newspaper. They're going to have a lot of email addresses that you can find on their website there. Uh, then go to every news station and they'll have a way for you to contact or uh it'll say, like, do you have a tip? Do you have a hot story? Things like that. Just grab all those different email addresses and just create a list. And then whenever you're ready to email this out, you have that list. Make sure you do uh BCC blind carbon copies so that they're not all seeing who all you sent that to. So make sure you're doing that so you're not annoying anyone with any of that because there's gonna be autoresponders and things that'll gonna get sent back to you, and you don't want that crossing over to other people that's just gonna annoy them. So send those out to people. You should get some response. Now, when you write this press release, one page. Just have one page in that press release, you also want to have a couple quotes. So have a quote that it's gonna seem weird because you're the one writing the press release, but you want to have a quote in there. Um, you know, you can have it say, you know, in quote, it'll say, you know, Sebastian Garston um says of their uh rapid success, quote, we take a lot of pride in partnering with local nonprofits that are doing good in our community, and we uh strive to continue growing and partnering with other nonprofits um in a win-win situation. You know, things like that. You know, that's a bit that's a very, very simple quote there. But put some quotes into the press release from yourself, uh, from your partner, from your spouse, uh, your coworker, whoever you might be doing this brand with. Get a couple of quotes there because, again, they are they want quotes, right? There's always quotes in every newspaper article that you read. There's always quotes there from someone they're interviewing or someone that has something to do with that story. And they want to have those quotes already so that they can go ahead and write an article without trying to get you for an interview necessarily if it doesn't work out. They can just go ahead and run with an article. So make sure you add a couple quotes. Then outside of the actual press release, so the way we send our press releases out, I will open up, open up my email, I will attach the one-page PDF press release that I'm gonna be emailing them, but I will also have that press release as the actual content of the email. And the reason for that is now the content of the email is just gonna say for immediate release, and then below there it says, you know, Garz and Beacon uh expanded to three stores or Gars and Beacon lawantas in Holland, Michigan, uh, to raise funds for organizations through their candle with a cause um campaign. You know, whatever it might be. But it start with, you know, asterisk uh for in all caps for immediate release, put an asterisk at the end of it, all in caps for immediate release. That is the the trademark on every press release. It says for immediate release. That's what it says. So when they see that, they're gonna know right away this is a press release. Okay. So in the email at the very, very top, for immediate release, and then you just go right into it. Now on the PDF version, you're gonna do it more like on a letterhead. So at the very top, you should have your brand's name, contact information, uh, how to contact you and all of that. Um, then on both on the PDF and in the email, I'm making that totally confusing. Go through your whole press release, uh, include your quotes in there and everything, and then close by, you know, sincerely your name. That's it. Uh, and then also below that, for any media inquiries, contact, have your name, have the best contact information for you. Okay. So that's to be on that press release. Think about the press release, even though it's in it's gonna be the email generally that you just sent it from. Think about in your press release if they were to print it off, right? You emailed it to the news station, somebody printed it off and went and put it on a journalist desk and say, hey, this might be worth doing a story on. They don't have the email. They don't have all that contact information that might have been inside of that email. Um, so make sure that all of that contact information is inside of your press release. Keep the press release to one page and then also include, not necessarily in the press release unless you have this space, but definitely as an attachment inside of the email, high resolution photos. Now, these high resolution photos that you are providing with them should most likely be of you, you and your products, you and your workspace. Um, that's exactly what ours was. In fact, I wasn't even in the first one. It was just Chad in front of a table with all of our candles that we had just shot like in our office, right? We took, take a photo of that and you attach that because they're going to need most articles, they are going to have an image attached to it. And so you want to tell the story and through photos. So make sure that you are attaching photos because, again, you want to give them everything they possibly would need to write an article about you so that they don't have to reach back out to you and say, hey, do you have an image? And going back and forth with all that. I would give them a couple options. I would give them an option of you, give them an option of your, your brand, your candles, your products. Uh, and then also uh definitely a combination of them, right? Give them some options to choose from. Also give them options of horizontal and vertical. Because based on where this article that they're going to run is going to be ran, if it's a front page of the newspaper, front and center, they're going to need a big horizontal photo. If it's going to be one of the side column uh articles, they're going to need a vertical image. So think about that. And so be mindful that, you know, based on uh where it may run, uh different photo layouts are going to be good. Make sure they're high res. You don't want anything that's pixelated. Make sure you have a good photo for that. All right. So when you send it out to all of them, you're going to send this out to the small lifestyle writers for the newspapers. Look at your news station's website. And generally they're going to have like a lifestyle section where it's those live segments that happen now almost every morning from like 9 a.m. to like noon, right? Where there's not any of those like soap operas and uh those daily talk shows happening on certain stations. They have just news coverage. And it's usually just covering community events, things that are happening. It's not like your five o'clock breaking news. Um, it's it's more of a lifestyle segment. So make sure you're reaching out to the different people within uh news. Um, if you're if you're reaching out to journalists or news reporters directly, reach out to several of them from the same station. Totally fine. Don't just rely on one person taking your email and possibly getting it over to someone that is going to feel compelled to write about it. Now, another really great way to get people to do press, and this has worked really well for us, for getting live news coverage where they came out and excuse me, it's not live, it's um video news coverage. So our very first um media that we received was when I sent an uh message to I think it was CBS News. It was WZZM here in um Michigan, uh, channel 13. I don't I don't even know what affiliate that is. Um, and the reason for that was the press release that we sent out, the title of it was similar to local candle brand looks to tulip time to um increase sales. Uh it was it was something to do local small business. That's what it was. It was local small business excited for tulip time. Something very simple. Tulip time is a festival that we have here every year. I'm sure there's a festival wherever you are. If you're in southern Indiana, there's a covered bridge festival. Uh, depending on where you are in the country, there's always a big event, right? Two weeks prior to that event, don't do it too far in advance. Just a couple weeks prior to that event, do a press release tying your brand to that event. Because as we get closer to those types of events, that's all you talk about, right? We moved here from Indianapolis. Um, the Indy 500 is, I think it's Memorial Day every day. It's it's it's it's the month of May. They they call it the the the racing month, right? The month of May is Indy 500 month. That entire month, everything you see on the news, uh, that's not like crime or political or sports. Everything is just about the Indy 500 and not just like the actual race itself, but like what the effect on the economy is, what it's doing for small businesses, um, you know, all of the uh tourism that's going to be coming, all kinds of stories just about that one event that's happening for that entire month. Here where we live, everyone's excited about tulip time that happens the first two weekends in May, and they are excited to talk about that for like two or three weeks leading up to it. I mean, if you're in that world, they're talking about a much larger, but like news coverage is it's gonna be probably you know two or three weeks prior. That's when we're gonna send out a uh uh press release to all of this media, letting them know, giving them a captivating headline for how we can tie our business to them. So this is what we did. We have a Holland and Bloom candle, it's two absented. It is how we tied our brand to a local event. And we took photos of it and we sent it out to the media. They called us up and they came out the same day and interviewed us for the news that night, right inside of our candle space, which our candle space at the time was actually it was our bed. We had moved our bedroom into a smaller office in the house and used our bedroom at the time as our candle studio. I share images of that often whenever you see a nice, clean looking studio. Um, that's not realistic for like how we make candles every day because it's it's very clean in the image, right? Usually the stuff I post online, you can tell. Uh if you're if you follow our Instagram at Candle Business Pro, uh you'll see I post you know stuff every single day uh from whatever store I'm working in. Um but if you see a very clean, sharp image, uh great lighting coming in, it was a nice sunny day out, and you can tell that it's like in a home. That is what was what at one time was our bedroom, and we made it our studio. We had the news come, interviewed us right then and there um that day, and they ran it at five o'clock. But not only that, they kept running it over and over and over again throughout this period of time. It brought us so many sales locally, not only just from people buying, but from stores that called us or emailed us wanting to carry our products in their stores because that we we created a press release about a product that has to do with a really big event. And all of these stores in our town want to sell products that have to do with that event, right? It's it's it's a it's a business, it's that's how they make money during those times of year. So they all wanted to buy our products. So we were completely out of the oil. So it's kind of a fun story because this is like on a Tuesday. Um, by Friday, we're completely out, and we had a market that Saturday. So we and and our oil was tied up with it was delayed with UPS. It was a whole long to-do. We luckily got our order and we stayed up till 2 a.m. Uh making all of these candles that we could then have for the market at 10 a.m. that that same day. Now I know people talk about cheering times and all that. That's a conversation for a whole nother topic uh why we were not concerned about that. Uh, but we stayed up all night making candles to sell out at that market. Um, and it was fantastic. So it was a great story. It was our very first, you know, four months in business. So don't feel like you have to have a lot of tenureship underneath your belt before you can start doing this stuff. We were doing this at home. This is before the storefront. This is before a lot of our wholesale accounts. Um, and we were doing press releases and getting the news to come and interview us. So think local when you are first starting out with doing a press release. Then start going wide. We have gotten Garz and Beacon Candle Company featured in Oprah Daily magazine. That was like our first big national uh publication um in Parade magazine, several Yahoo Finance um posts about our brand. And it's the same strategy that you're going to use with local, but you have to shift the narrative a little bit, right? So we're locally, when we're writing press releases, we are talking about how we're doing good in our community, how we're a local couple starting this candle business and leaping our nine to fives. When we want to go national and try to get bigger audiences to see something about our brand, we just have to shift it a little different. So we were raising money for the Trevor Project, which is a it's a large national organization trying to prevent um suicide amongst the LGBTQ youth. Uh, it's a big organization, and it was coming up on Pride Month. So we did a press release and sent it out to the big publications. Um, and Oprah Daily is one that reached back out and they ran um a feature on that. And that got a lot of eyes and traffic on our brand. And then the exact same thing happened with Parade Magazine. Um, also with MSN article writers have been um receptive to this. This is how you do it. You can reach out to the individual uh newspaper or the the magazines, but those that are really large, like we don't just send an article to Oprah Daily Magazine. That's not going to work because this is um so Hearst, uh ATRST is they own Cosmo, Vogue, L. All the major, major magazines are owned under this one uh brand. Uh and so you're not gonna want to reach out to them like you would your local newspaper, your local news channel, where they're all in the same office and they're gonna pass that press release around to the right person. You don't want to do that with these large publications. What you want to do is research, search for an article that is similar to what your press release is going to be about. For instance, if you want to get your uh candles in in February and you want to get your candle brand featured in um Black History Month for articles that are written. And you so you want to find articles that people are writing about people from the Black community that are small businesses to support. Or you are tying your brand into uh breast cancer awareness. And so during breast cancer awareness month, you want to get your products in front of the audiences that are reading about um the awareness um behind breast cancer and other cancers. So you go and look for articles. Um so you just type in uh, you know, Black History Month uh small businesses, right? Or LGBTQ small businesses um in June. Um or it's the exact same thing that you would do come October, November. If you want to get your products featured in gift guides, if you want to be in gift guides, um that will bring incredible amount of eyes onto your brand. If you can get in um like a BuzzFeed uh gift guide, you it's gonna do something for your brand. It really will. So keep that in mind. Um, gift guides are a fantastic way of just blowing the brand um big. So just go and find these articles. Just search on Google, search on uh the internet for these articles. It says who wrote that article, email that person. Email the person that wrote that gift guide for last year. Because they're gonna do a gift guide again for this year. And what they're going to do is they're not even gonna start from scratch. They already have an article, they're basically gonna copy that article and swap it out with different things. Okay. So you're actually making their life easier when you say, hey, hey, hey, here's something that would be good for your gift guide. I see, you know, you you're seeing their gift guide from last year. You are seeing what they wrote about, and you are presenting them with what they can swap it out with this year. We have done this with like the um the Gay Pride LGBTQ month of June. There's all kinds of gift guides and just stories, right? Um, out there. Um, and we will put our brand out there and we will show our products. And we've gotten some pretty cool um features out of it. Um, anyone that watches like uh RuPaul's drag race, uh, if you are a fan of that, you might absolutely hate that. You might unsubscribe to my channel just for me mentioning that. I don't care. We have been featured through some of those participants' uh Instagrams and things now with our candles and our brand, which when they share it out to their thousands and thousands of followers, brings us more business. So think about how you can tie your products into an article. Are you raising money for something? If you're raising money for your local humane society, which is a very easy, very, very easy fundraiser to do, uh, we've I don't think we've ever been turned down of doing one of those because people love their animals, people love raising money for good causes. Um, it's non-controversial raising money for a uh humane society. We all know that they are understaffed, underfunded. So partner with uh Animal Shelter, raise money for them, then reach out to national organizations that are pet, dog, cat, reptile focused and let them know what you're doing good for the community that you're in and see if they won't then do an article about you, right? We have our pet palace candles that this is a our pet odor eliminating candle, that we raise money for pet and animal rescues and organizations with this. This is usually like our our fundraising candle. We have a line of these. Um, and so we will send this out and get national publications to run articles on that. And so that's how we have really grown our brand uh to beyond just our local base is by getting national eyes onto our brand. And this is all free. Okay. So as we're starting a small business, you're going to get approached by all kinds of different authors of, hey, let me get your brand published in all of these different magazines or articles and things like that. What they're really doing when they do that is they're creating a press release for you and they're putting it out because press releases will just kind of keep getting shared. Um, whenever they hit what's called the news wire. When they hit the news wire, it's out there. So those offers to help you get your brand out there, they're not really doing much. They're just writing an article and they're putting it on there so that when you search your brand, you're gonna see it out there on the internet somewhere and you can feel good about it. That's why it's 99 bucks. It's not gonna do much to you uh or for you. And it's also not gonna be one of these like national publications. It's just not going to happen like that. You have to pay good, good money for that or do it yourself, just like what we did. These writers and journalists they love doing a really good story on a brand that no one else has uh kind of reshared, right? Like PF Candle, you know, PF Candle, they came on the scene, they got really big, and then they're the the press has just gone down. They're they're so fabulous because. Company, they're so really big, but like what journalist wants to go and do an article on them right now that hasn't already been done, right? Um, you can talk about the growth of a brand, you can talk about um their financials and how they've scaled or how big they are, uh, or just the products themselves. But once so much press has been done on it, it's you know, how many how many times do people want to do it? So they love our journalists love having fresh content, and that's what you are going to provide for them. So reach out to these writers of individual articles and say, hey, I saw you did this last year. I'm wondering if you're going to do it again this year. Um, if so, I would love to be considered. Here's the information about my brand. And then you just paste in a press release there. Uh reference to them so that they so when I send out these emails to these national magazines, I am addressing them specifically. I'm not like doing the mass um emails that I would do locally in our community. If I'm emailing someone at Oprah Daily, I it's because they wrote an article last year and it's it's a similar story that they would be running this year, whether it's a gift guide, whether it's about a specific month of celebration, um, whatever it is, if they're going to update the article and do a new version this year. So I want to I say, I'll reference and I'll say, hey, I saw um last year you had the fantastic farmhouse gift guide. I would love to be considered for your farmhouse gift guide if you planned on doing one again this year. Here's my product. I hear some information about us and our brand. If you have any questions, let me know. Again, it would be an honor to be featured in your updated article. Super sweet, just like that. They're gonna look at it. If they like it, they'll do something with it. And oftentimes they won't tell you. They won't tell you when you're getting pressed. Sometimes they will, but not always. So just keep that in mind. It's another reason why it's good to have those Google alerts out there and set. All right, so really it's about your mindset. It's about your mindset that, oh, you know, can I get my name and my brand into this newspaper article or onto the evening news or into a national magazine? It's all about the mindset. And you absolutely can. We were doing this again, way before we had a team, way before we had a store, we were emailing these people from our couch at home. We made a list of all the press we wanted to uh promote. And when you send a press release out, do another one in three months, in six months, whenever it's relevant again, whenever you have something to share, do it again. Don't do it when you come out with your new collection. Don't do it when you know you released your candle of the month. That's not when you do a press release. That's when you post on social media to um your followers and your engagement. You do a press release when you can tell a story. Now, if you've already been in business for a while, you don't have to wait for the next thing to happen. Go ahead and do a press release about your business. What's your mission? What's your values? What's your why? Why are you doing um this scandal business uh to begin with? You know, that is what's captivating. Uh, talk about your roots or if you just moved to a new location. People thought it was fascinating that we had just moved to where we live now, um, to the state. Um, and a year later, we were we were doing all of this and we were starting the scandal business and this brand and we were wanting to open up stores and all of that. They thought it was fascinating and it told a lot of good stories. So um keep that in mind. Don't wait until you have something super big. Go ahead and do a press release about where you are now uh and share that out with people. Let me know if this works for you. Or if you're already doing press releases and you're getting some feedback, if you have some tips to share amongst the other uh viewers and listeners, I would love for you to drop those in the comments below. Thank you so much for following along. I would love to have you inside of the inner circle. We actually have a workshop on doing press releases uh inside of the inner circle. So I would love for you to come and check that out if you want to join us there. You can get that link as well in the show notes or visit us at channelbusinesspro.com. Have a great day.