How to Get Candle Customers After Friends & Family Stop Buying

#047. We answer community questions about how to find customers, earn repeat sales, and promote a candle brand without relying on ads. We share practical ways to define your target audience, choose sales channels that fit your margins, and use social media to drive email sign-ups instead of empty follower growth.
• defining a specific target customer and building the entire brand around them 
• using price point research and boutique shopping to understand buyer habits 
• choosing the right markets and using in-person selling as product validation 
• moving beyond friends and family through fundraisers, wholesale, and private label 
• improving online store traffic with SEO, Google Analytics, Search Console, and Merchant Center 
• using local Facebook groups without getting banned by focusing on value posts 
• avoiding low-quality giveaways that attract the wrong audience and hurt engagement 
• treating email as the main owned marketing channel and posting with four content pillars 
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Transcript

Welcome And Q&A Setup

SPEAKER_00 0:01

Hey, welcome back. I'm Sebastian. This is Candle Business Pro. And today is a QA episode. So I went through a big bat of questions from the community and found five that all connected kind of around the same idea. And that's how do you actually find customers and make sales? We're going to cover social media, online promotion, where to sell after your warm market dries up, and a few more things here today. Let's get into it.

Free Social Media Calendar Teaser

SPEAKER_00 0:34

So before we dive in, I want to make sure you stick around to the end of this episode because I have something for you that's completely free. I put together a social media content calendar, fully editable so you can make it your own, along with our four-pillar content strategy. It's a guide that's going to help you to plan out all your social media so you're not going in circles thinking, what do I post about? How do I stay engaged with my audience? It's completely free. So stick around towards the end and I'm going to give that to you. All right, let's get into the first question here today.

Define Your Target Candle Buyer

SPEAKER_00 1:02

All right. So the first question today is from Heather Newland. And Heather's question is, how do you get customers to want your candles? Great question. You have to speak to your customer. You have to speak to them. And I don't mean, you know, verbally or vocally. Of course, you want to do that when you're out selling at markets and in person, but online, how do you speak to your customer? When you are on social media, what catches your eye? What speaks to you? You have to have a specific customer in mind. This is what we refer to as our target audience. Have to have them in mind in everything you do with your brand, from your vessels that you pick out to the labeling and the design to your packaging, all the way down to the email communication, your social media, the way your website is designed. You're speaking to someone and you want to get about as granular and specific as you can. And the reason for this is because they want to know when they see your products that it is made for them. Couple examples here. When we first started our business, Gardens and Beacon, we wanted to get our candles, these candles right here, into women boutiques that spent a specific amount, which we settled on $26 to $32 on their candles. So we went shopping everywhere and we found the candles that were in that price point. And the reason why we did that was because we know how much on average a candle was going to be for us to make. And we needed, we knew how much we needed to make on every candle so that we can operate a business. So that was the price point that we landed on. Then we went and found where those candles are already. So let someone else do all of the work as far as the research. So now I know I know all the types of shops that are going to carry a candle that I at a price point that I know I want to compete with. Who is that customer? So that customer in those stores is who we need to learn in and out. So we went into those stores, we understood not only just the candles, but what else they're buying and the price points they're spending on those so that we can really relate to them. And just looking at their social media, who's following those types of stores? So you need to have a customer in mind. And what we do is we take that information and then we turn around, and now everything we do has that same customer in mind from age to spending habits, all of the information that we can gather on someone. What are their hobbies? Do they have a kid? Do they not? Are the kids already grown? So for us, our customer is generally going to lean 40 to 55. Uh, they may have kids, but they're probably getting out of the house, probably off to college. Now they have a little bit more income to spend on themselves. So they can buy our candles that are 30, you know, uh $26 to $30 on themselves. They don't have to buy that $15 candle anymore because they're spending a little bit more money on themselves, not just on candles, but also on clothes, because the clothes in the shops that we want our candles into or what we're aiming to get them into, they are, you know, maybe $75 to $100 for a pair of jeans, right? Which you can spend a lot more than that, but you can also spend a lot less than that as well. So kind of following in that middle of the road income, we're not going for luxury, but we're also not going for the uh the more discount retailer um customer either. We're we're trying to go for that middle and we need to relate to them. So everything you learn about that customer, you need to direct your emails, your social media, the way your website's designed, the all the social media content, not just like whether you're doing reels or posts, but like the copy. Like, what are you, what's the text that goes along with your social media? You need to talk to that person. Another example would be if you are going to create a line of candles around world travelers, and you're gonna have a line of candles that every cent is a different destination, right? So we can be talking about Bali and we can be talking about Paris and Sicily and you know, places all cabo and all these places around the world, right? And you can be creating a line of candles that is speaking to that world traveler. For me, I would love to have a line of candles like that, but I can't really speak to that customer necessarily because I haven't been to all of those places. But if you are going to create a line of candles around places all over the world, then you would want all of your website design, your social media, your emails all to have that same theme. It's not just come out with a line of candles and then completely pivot and go a different direction. You want to speak to that same person throughout the entire customer journey that they're going to go on to. So circling back to your question of how do I get customers to want my candles? You need to have a customer in mind. Do everything focused on that customer and go where that customer is. Where is your customer hanging out at on social media? Are they a Facebook user? Are they an Instagram user? Are they a TikTok user? Where are they hanging out at? And what is going to be compelling for them to want to come to buy from you? Understand your customer in and out. Hang out where they are. And if you're going to run, say, Facebook ads, uh I don't recommend doing until you have a customer base to uh run ads off of. But everything you should do should have that customer in mind. That goes down to the markets. If you're going to be doing markets in person, we think doing markets is huge for you. It is huge to get your product in front of people to experience your product so that you can see firsthand do people like it? Do they like the sense? Do they like the style? Do they like the packaging? Do they like the branding? Do they like the price? Or do they not like any of that? All of those are questions that you can get answered by being out of markets. And when it comes to say pricing your candles, don't be afraid to price them at what they need to be, and then find markets and ways to sell to customers that revolve around that. We have done markets where we have done exceptionally well. You know, we can have $2,000 days at some markets. We can have a market the following weekend that we can't do $200 because it was the wrong market for us. It was the wrong customer out of those markets. So don't be discouraged when you find customers one place, but you're not finding them everywhere. We aren't selling chocolate chip cookies. Chocolate chip cookies would be easy to sell because just about everyone in the world wants chocolate chip cookies. I do all the time. And so we're not selling that. So we can't just show about a market and it's really about the product and how it performs and not the cost and everything else. Right? Obviously, that that's relative, of course, right? But there's not going to be such a vast uh spread on something like consumables as far as like food would go, right? But with candles, you can have this candle for $10, you can have this for $100, and you're gonna find people that are gonna have price points in between all of that. So stick to who you want to sell to. You have to have that in mind. You can't just build a candle, stick a price point on there, and throw it out online and just hope that people come and buy it. It's just not the reality of selling any consumable product, like a candle, where you can have customers from every, you know, every uh knots on the spectrum. Hopefully that helps you out. Have that in mind, and then make all of your targeting around that customer.

Selling After Friends And Family

SPEAKER_00 9:02

All right, the next question here is from Frankie Harrell. And Frankie's question is where should I sell my products after my friends and family have bought for me? Great question. So, what we did is we had a fantastic launch when we first started our business because we let people go on the journey with us for a couple months, posting all the time, letting them see the highs and the lows when we made messes, when burn testing failed, all the stuff. We let people go on that journey with us. So that is what created that big burst of sales when we first launched our business. But yes, as you just referred to, that was all friends and family for us. Once that support dries up after a week or two, now it's time to get out there and sell your product. So knowing who your customer is and where your customer lives is going to be key. Where are they hanging out at? Are you trying to sell your candles in those spaces? What do you what do your customers do for hobbies? Where do they hang out at offline and online? Again, I in the previous question, I talked about where do they hang out with online as far as like are they Facebook, are they Instagram? Are they TikTokers? Where are they at the there? When it comes to social media, you have to post over and over and over again. But that's just one way of selling candles. There are I've documented over 60 ways of selling candles. That is an upcoming episode that we have of all different types of selling. For us, we we posted online, we try to get sales online, but it is a slow growth that direction. We went the route of doing fundraisers. Fundraisers was fantastic for us. We, our very first fundraiser was with the local humane society that brought us traffic, and then we just like built on top of that. We started doing fundraisers for the nonprofit theaters, for the um shelters for people, domestic violence, um, survivorship um organizations. There is so many different fundraisers that need funds, and they have really solid email lists. So partnering with different nonprofits to do fundraisers is a fantastic way of getting your name out there. And you can align your fundraiser with kind of who your target audience is, right? Whether it is, you know, uh single parent support groups or it is animal lovers and dog lovers and all of that. Based on who your demographic that you're trying to target your candles with, you can kind of also align some fundraisers around that person. Now, of course, just to sell candles and just to be very transactional, you don't have to segment out and do just specific types of fundraiser. You can do fundraisers for anything you want. As long as the price point is going to align up with uh with the fundraiser, absolutely do that. And we've done that. We've supported all different kinds of organizations. As long as they aligned with our values and our mission, we will do a fundraiser for them. Not a problem. They might not be long-term customers. It might not be that specific, that customer that we are reaching out and trying to sell to within all of our whole sell in the women's boutiques that I mentioned earlier, right? They, you know, the fundraisers for um this humane society isn't specifically going to be that exact same uh target audience, but there's gonna be some in there. So get people to buy your candles through a fundraiser. And then because a certain amount of those customers are going to realize that your customers are made just for them and that focus on them again through your social media, your email, uh follow-up, the way your website's designed. That's how you're going to end up having repeat customers. Not everyone's gonna be a repeat customer, and that's gonna be okay. But if you can get a few repeat customers after every fundraiser that you do, that's fantastic. The other way of the selling candles right off the bat is gonna be to go into wholesale. Go after the stores that already have an audience and rely on their audience to buy your candles. So I do a lot of videos and I talk a lot about wholesale. I actually have a wholesale course you can check out on our website. Um, and you can also go in in the notes below. I'm sure there is, I will put a link in there for our wholesale 101 guide. If you're not familiar with our strategies for doing wholesale, you can download that. It's gonna have 10 steps for you, completely free, for you to take a look at that and see if wholesale is gonna be right for you. Your margins have to be right. You have to have that all set up. You have to be making a profit on a solid profit on all of your candles. It's got to be over 4x on your cost of goods so that you can do wholesale realistically and also still manage your overhead. But a wholesale is a great way to rely on someone else's customer to buy your products. So that is a way that we dove right into it almost four years later, and we've got about 170 wholesale accounts now. So that is an avenue that we definitely go down. We also do a lot of private label as well, which that's reaching out to specific types of businesses, um, artists, um, musicians, influencers, different types of people that have an audience. They have a customer that spins with them, and they will buy branded candles that are branded for them. You can do private labels for all kinds of things. We have a large account here in our city that is a national car wash chain. So when you drive your car through a car wash, we helped recreate a scent that smells like that, that kind of that lemon fresh, uh almost laundry detergent-ish scent that you get when you drive through an automated car wash. We created that scent for this headquarters, and they send them out every year to all their franchise C locations. And now we have these franchise C locations that want to buy our candles to turn on and give to their VIP customers. So it just kind of has um snowballed after we created that one candle for that organization. So every business is an opportunity for you. So don't think of just places that are going to turn on and resell your candles. If you go the private label route, you can create candles that are just given out to employees as thank you gifts, as team building gifts, as you know, uh thinking of you, we appreciate you gifts. Also to their VIP customers, right? We have, you know, uh realtors that buy our candles that they give every time they close a transaction with one of their clients, they give out their candles. Lots of ways of selling candles. So definitely check my other episodes where I talk about many different ways. So you just have to go out there and get it and think about what way are you comfortable? Are you comfortable with emailing businesses? Are you comfortable with doing markets in public? Are you comfortable with doing fundraisers, which are mostly done all online, which is makes them very, very easy? What is what is the way that you wouldn't mind selling candles? I don't like going out and doing markets, honestly. I don't really mind them now, but the setup, the teardown, it's so weather dependent, but we still do them because they are so beneficial, especially when we have products that are new or fresh. And we want to test them out. We want to get them in front of customers to see, hey, what's working, what's not working, you know, and that's how we knew right away two of our first 10 candles weren't gonna do well and ended up and it ended up showing true. Two of our candles we ended up cutting uh after a month. However, we had had created enough inventory that ended up lasting us about two years before we finally got rid of them. But doing markets is gonna be a fantastic way of just getting out there and getting proof of product and proof that people do want your product. So hopefully that kind of helps you with some next steps that you can take on um selling your products once that initial burst from your friends and family sort of dries up there. All

Budget-Friendly Online Store Promotion

SPEAKER_00 16:59

right. So the next question here is from Dan McKinsey. And Dan's question is what is the most effective ways to promote my online store? So budget-friendly online marketing is what we're looking for here. Okay. So a couple of things you got to make sure that you're doing on your website is make sure your website is working for you. You want to make sure that it is optimized. So all your SEO searches and optimization needs to be up to date to what the standards are. So of course you can ask AI to help you out a little bit with that. One of the websites I re uh recommend is Refs, which is A-H-R-E-F-S. REFs is fantastic. I have it connected to my website. I only use their their free version. I do not pay for any of their tools. They're, I'm sure they're fantastic, but there is plenty that you can use on the free ones. There's also Simrefs, which is SEM uh rush. Shim R SEMRush, hard for me to say. SEMrush.com. Uh, it is also another one that they have a free version that is pretty powerful that you can use uh connected to your website, and they'll tell you what your wins are, where you can um kind of dominate a certain area of the market. What I like about it is like um Href shows me how many of my listings show up on the first page of Google and then how many on the second page, um the second through the tenth page. So then I know which ones aren't on the first page yet. So I can focus on those. So then I can write blogs about those types of cents and those products to get a ranking higher on Google. And so I do that to get all of my products aiming for the top of Google. You also need to make sure that you are connected to um uh the Google Merchant and Google Analytics and Google Search Console. So those are the three things that you want to make sure you're connected to so that you can see all of your data and see what's working on your website. So that will actually drive people to your website um by it performing the best that it possibly can on Google. Um, so SEO is definitely something you gotta you have to work on. And it's a continuous uh struggle. Uh it's you'll continuously do it. I spend a few hours um every couple months because what's gonna happen is uh SEO is a long-term play. You can't just update your website today and get sales tomorrow. It just doesn't happen like that because it takes between 14 to 28 days for Google to go and recrawl your website. So to go and re-go through your website, understand what it is you're selling and who your product's for, and then it will adjust your ranking. Um, and again, that's gonna take air between 14 and 28 days. So I'm not gonna see the fruits of my labor, as I think they say, the results of my work that I do on my website today for a few weeks at least. What happens is Google will say, okay, based on what this website looks like, here it is. I'm gonna put in front of these people when they're searching for something. And then based on the results of what happens when someone clicks on your website, your ranking is going to adjust based on what that customer does. So if they land on your website and they leave right away, that's called a bounce. And if they bounce, that's going to end up lowering where Google is going to put you in the ranking. If they stay on your website for a while, Google's gonna, you know, they're going to raise you up. Because Google's uh goal is to give people the result they're looking for on the very first click. So if someone, if you go right now to and search on Google driftwood scented candles, I will have the number one listing on all of Google. And that's as of uh spring 2026. So I will have the number one listing of all candle businesses out there in the world for driftwood scented candles. Now, if you all go out there right now and click on a lead right away, I it'll be a bounce and they might start moving me down in the list. It's okay if that happens, because honestly, I can brag or claim that I have the number one listing on Google for driftwood scented candles. But here's the problem there's not too many people every month um searching for driftwood scented candles. So I'm not printing any money from driftwood scented candle buyers. It's just it's just not paying our bills quite yet. I'll get one every couple months. You know, uh, there's some others that we do do well on that we are on the first page of Google, which I won't tell anyone on what they are so that they don't go and ruin our listing. But you you you get that point that I'm hopefully putting out there. But when I created my driftwood scented candle and I put it out there and then I optimized the SEO on it, I didn't get those results right away. It took some time for it to start working. Now, those are all things on your website that you can do. Now, to get traffic to your website that is going to be budget friendly or free. Here's one of the things that I did when we first started out. In every city, town that we all live in, on Facebook, there are going to be groups here in Holland, Michigan is called Holland Informed. And then there's like five different versions of that. There's Holland Informed. There's Holland Informed. And then in uh parentheses, it says the better one. And then there's the best one. And then there's uh the one with no politics. There's a there's all different kinds of like those neighborhood groups, right? They can be annoying, they can be gossipy, they can be a lot of things, but they have a lot of people in them. Thousands and thousands and thousands of people are in them, right? And you join those groups as your business and then post quality things in those groups. Now, most of them aren't going to let you promote your own products, right? They're not going to let you do that. Um, no self-promotion is usually what happens in a lot of groups, and that's one of the rules. But what you can do, and something that I think is a fantastic way of promoting yourself without actually promoting yourself, is to do a calendar of events. So what we would do is we would in Canva, we would just create an image inside of Canva, and it would have like the weekend. So Friday, Saturday, Sunday, all the big activities that are happening in town. So on Saturday is there's a farmer's market, and then there's ice skating, and then there's a spring fling going on. And then on Sunday, there is a concert, and there's a baseball game, and there's a flea market going on, right? So uh different things, a calendar of events. So that is something that people like to see because I loved when I saw people posting about stuff to do, especially when we first had moved to the town. I'm like, oh, what's going on this weekend? And I there wasn't a great place for me to get that information all the time. So I, whenever I'd see that, I was like, oh, that's a great idea. And it was a realtor that was always posting that. So this realtor was posting this calendar of events of all this stuff happening. Then if I need a realtor, automatically top of mind, who would I go to? Because I see, you know, Jennifer's post every week in that group. And she's not being pushy, she's not selling anything. She just has that. So that's something that you can do. You can also put that calendar of events on your candle business website, like in the blog section, or just create another page, right? So instead of like garden at beacon.com, which is our website, I could have gardenedbeacon.com slash calendar of events, right? Which would be really irrelevant to anyone on the internet trying to buy my candles. But it's a landing page that I can create for my local community. And I can send my local community to that page that will have that calendar of events that I was creating. Now they're on my website. Now I can sell them some stuff, right? So I'm not spending time in these groups promoting my products because then they're going to boot me out of them. But I can spend some time in these groups promoting things that is relevant to them, what people want to know about, talk about. So I would do my weekly calendar of all the events that are happening. Uh, and that would get us some followership and some clicks. But the other thing you can do is just like when a new restaurant opens, when uh something closes, just posting, right? Just posting so that you're always top of mind because they're going to keep saying your name of your business over and over again. So that's another way that is cost effective to send traffic to your business. Another way that you can do it would be to do um some like social media and some product swaps with people. So you can, if you're a candle business, partner up with a local soap business, partner up with a local any type of craft. It can be 3D printers, it can be woodworkers, um, skincare, beauty line, any of that stuff. Get a couple people together, get three, four, five of them together, and just create a basket. So all it's gonna cost you is is a is a candle and have a basket put together. And it is just a matter of you're trying to get their customers. And so I you can set it up that, you know, hey, it's one of those uh, you know, come and follow us and um enter into this giveaway that we're gonna do. And it is gonna be, you know, tag three people, five people, whatever the rules are around that. Now, I recommend you only do this with other products that are gonna be similar to yours because you want their audience, but you want that audience that actually wants your product. So I wouldn't do it with like a service-based business. I wouldn't do it with necessarily like a salon, unless that salon's customers are who would buy your candles. But I wouldn't want to do it with a local pest company, right? Or a local restaurant. Um, unless that's again, unless they are is where my customers typically would be, right? Be cautious about that because you don't want an audience to start following you that ends up telling the algorithm, Instagram, Facebook, TikTok, that your customer is actually this person versus that person, right? Because what happens is your social media, even though your followers are going to be seeing yourself the majority of time, they're continuously putting your posts in front of cold audiences as well. And if no one in that cold audience is liking your stuff, they try to find a different one. So they have a good idea of who your customer might be. If you end up getting a ton of new customers by doing one of these giveaways that aren't that same person, now you're kind of confusing the algorithm. It's one of the reasons why it's highly, highly recommended that us as candle makers do not go and ask other candle makers to follow us. With my candle business, I don't want a bunch of other followers that are candle makers because candle makers aren't buying my products, right? Now, with my candle business pro social media, of course, I want candlemakers to follow that because that's who I'm trying to serve with doing this podcast and these YouTube episodes is serving candle makers and helping them. But people that are buying my candles aren't going to follow my candle business pro uh account, right? So make sure that you're getting the right audience following you. Your channels are gonna do so much better with 100 people that want to buy your candles versus a thousand followers that are just all over the map because you did some kind of giveaway and you got a bunch of brand of followers. That is why when you are doing markets, I also highly recommend do not do giveaways out of markets because you're gonna give people that are just gonna sign up and give you an email address. They will never buy from you in the future. Trust me, I know because I've done this. And at our first few markets, we got hundreds of email addresses, and none of them ever bought a candle from us in the future. So we stopped doing that, especially because as our email list grew, so did the cost of us to pay to have that email uh service. We use Clavio, which I highly recommend. I love using them. But it is you pay based on the amount of emails that you have, the amount of contacts on there. So now I have an email list of people that are just deleting my stuff, not even opening them up. And so my open rate is just really low. So that's not good. Um, that tells the the email service provider that the our email qualities aren't great. And now we end up going to spam. So, and we did all of this hoping to get new customers and and it failed us. So be cautious about the tactics that you use to get new customers. But hopefully I gave you a couple examples there that'll help you out there, Dan.

Social Media Pillars And Email Focus

SPEAKER_00 29:23

All right. And the last question here for us today is from Marianna Pina. And Mariana, I actually have not only an answer for your question, but I actually have a free download for everyone here. So hold on a second. I'm gonna tell you what that uh link is for that. But let's get into your question first here. So uh Marianna's question is how do I properly do promotion on social media? Great question. We all struggle with social media. I'm not even good at social media, but we do enough to get by. And that's all that matters when we are trying to stay top of mind with our customers because ultimately the goal isn't for them to see our social media post and buy from us. It is to see our social media uh posts, go to our website, get them to give us their email address. I am more concerned about a customer's email than I am about the amount of followers that we get. Because with email, we own that. If you were to get booted off of Instagram or Facebook or TikTok or they're changing all the platforms of what uh where people are all the time. With email, you are always able to show up in someone's inbox. So that is always my goal is get their email address. So I do enough to get by on social media that will get people to at least go to my website, whether to buy a product or check out a new product or just to read a blog about self-care, to do different things on my website, not just have to do a transaction every time. But I get into my website, then I entice them with an offer that's going to give them my email address. So, but to answer your question, let me back up a little bit. Uh, what we need to do on social media to get them to take those actions. And I actually have a free and editable social media content calendar for you. We have a social media content calendar that we use in our stores for our staff that helps us out with creating some social media and things and taking some photos and stuff for us. And we have a content calendar because what we don't want to do on social media is just post our candles, buy me, buy me, buy me every day, right? We don't want to just come across as selling all the time. We really want to mix that up. And there's four pillars that I use to promote things on social media or to make posts on social media, I should say. And you can get this completely free if you just go to candle businesspro.com slash social media. Again, that's candle businesspro.com slash social media, where you can grab the links in the notes below. And there's four different pillars of content that we post to stay engaged with our customer. And that's gonna be inspirational content, that's gonna be content that speaks to the customer's feelings instead of their needs. It's just we're connecting with them. We're trying to inspire them, give them hope. The next one is gonna be educational content. This is gonna be talking about candle ingredients, the quality, candle care, showing them tips of extending the life of their um products as well. The next one is gonna be informational content. And the last one is gonna be cultural content. So I dive deep into this. If you download that guide, um, you're gonna get not only just that editable calendar, but you can open it up inside a Canva and you can make it your own, but you'll also get those four pillars where I go into it a lot deeper as well. That is something you can go uh out to Canabusnesspro.com and get as well. Again, the links will be uh below for you. But mixing up your content. So between those four different pillars, that is how we stay engaged with our customers. Because honestly, the the post that we make that says, hey, product for sale, this is my favorite, you know, buy it, it's on sale right now. Those types don't get nearly as much engagement as the ones that we talk about self-care or motivational Monday is something that we started doing. So every Monday we are um posting uh Motivational Monday and trying to just like talk to our customers. The the world's tough, especially right now. The world is just in a in a tough place, and people don't want us selling to them every day. They want to consume content that gives them hope, maybe inspires them to take some type of action in their life. And so we want to be part of that. And that it goes back to the very first couple of topics uh of question today. And that is who is your customer and what are they, what where are they in their journey of life? Where are they going? Um, what have they experienced? So really knowing the overall customer that you're trying to serve should help inspire you and what your content on social media is going to be. And then you're gonna use those four different pillars that I have for you in that guide to communicate and talk to your customer. And that's not only gonna be just in social media, but that's also going to be in the way your website is designed, the language that you use to talk about your products, and in all the emails that you should be sending out every single week to your customer. So I know this was a long episode. I hope that you pulled a few ideas out of here to move your business forward. And you can do a lot of this stuff completely free. It does take time and some energy and effort to do it, but you can find ways of selling your products and your candles without having to spend money on

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ads and other means than that. So thank you so much for tuning in and watching today. I greatly appreciate that. As always, I would so appreciate you to leave a comment, like, subscribe, wherever you're uh consuming this content at, if you wouldn't mind hitting those buttons, that would really mean a lot to me. Thank you again so much. Have a fantastic day. Oh, if you have a question that you want answered in an upcoming episode, just drop it in the comments below. That's exactly where I grab all these questions from. So have a fantastic day. Take care.