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Voice for the Industry Podcast
Voice for Pest presents the Voice for... the Industry Podcast — where serious industry insights meet a seriously good time. We’re not just another industry podcast. Our hosts bring you real conversations with pest control and lawn care leaders, innovators, and partners — covering everything from AI and technology to future trends and field service challenges. But we’re also here to shake things up. Expect interactive games, quizzes, and a fresh, engaging take on the topics that matter. It's informative, it's different — and yes, it's fun.
Voice for the Industry Podcast
Episode 30: From Awareness to Action: How the Alliance Is Building Consumer Confidence
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Most people don’t realize how much consumer perception shapes the pest control industry—and how organizations like The National Pest Management Association, the Alliance are working behind the scenes to change it. In this episode, Jim breaks down what the Alliance is, how it educates consumers on the value of hiring professionals, and what’s coming in 2026. He also shares how the Alliance is leveraging technology, AI, and modern marketing strategies to expand its impact, while clarifying how it’s funded and its relationship to the National Pest Management Association. Finally, Jim explains how pest control companies can get involved and access resources designed to support growth and industry collaboration. This episode is a practical look at how industry-wide collaboration is shaping the future of pest control.