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Voice for the Industry Podcast
Voice for Pest presents the Voice for... the Industry Podcast — where serious industry insights meet a seriously good time. We’re not just another industry podcast. Our hosts bring you real conversations with pest control and lawn care leaders, innovators, and partners — covering everything from AI and technology to future trends and field service challenges. But we’re also here to shake things up. Expect interactive games, quizzes, and a fresh, engaging take on the topics that matter. It's informative, it's different — and yes, it's fun.
Voice for the Industry Podcast
Episode 33: Building Leads That Convert: Inside the Mind of Pesty Marketing’s Founder
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Most pest control companies are still relying on outdated or cookie-cutter marketing strategies—and it’s costing them real growth. In this episode, Andrew Peluso, founder of Pesty Marketing, shares his journey from knocking on doors in the field to building a specialized marketing agency focused on the pest control industry. He breaks down why generic marketing fails in this space, what most owners get wrong when trying to generate leads, and how a deep understanding of the industry changes everything. Andrew also reflects on standout data-driven marketing initiatives that show how creative outreach can shift perception and drive engagement. Looking ahead, he dives into how AI, analytics, and emerging technology are starting to reshape digital marketing and lead generation for pest control companies—and what strategies actually produce qualified leads and revenue, not just clicks and impressions.