Burn The Playbook - B2B GTM Strategies with Marc Crosby
🎙 Burn The Playbook is our podcast for rebels who refuse outdated go-to-market strategies. Hear from business leaders, sales renegades, and operators who challenge the status quo and build what works instead.
👉 Subscribe for weekly episodes, growth insights, and unfiltered takes from the front lines.
Digital Rebels Consulting helps B2B manufacturing and industrial companies escape the commodity trap and stand out where others blend in. Digital Rebels Consulting works with growth-minded teams to realign sales, marketing, and positioning so you can win on value, not just price.
Learn more: DigitalRebelsConsulting.com
LinkTree: https://linktr.ee/digitalrebelsconsulting
Podcasting since 2025 • 17 episodes
Burn The Playbook - B2B GTM Strategies with Marc Crosby
Latest Episodes
AI for Life Science Sales: Personas, Buying Groups, Real ROI | Matt Wilkinson, Strivenn
AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: per...
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38:11
*Re-Release* Deep Selling with Graham Hawkins: How To Win Modern B2B Buyers
B2B sales has flipped. Buyers complete most of the journey before you show up, and GenAI is doing the research. In this episode, Graham Hawkins explains how to win in a buyer-led era with GEO, deep selling, and agentic tools that cut wasted eff...
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37:27
Gap Prospecting 2026: Intrigue, Interest, and Outbound That Works With Keenan
Gap Prospecting that gets replies. Keenan breaks down problem-centric outbound, the Problem Identification Chart, and how to write messages that create intrigue and interest. If you’re stuck in activity theater, this flips the script. Keenan is...
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43:46
LinkedIn Strategy 2026: Headlines, Comments, and Sales Activation | Brenda Meller - Meller Marketing
LinkedIn strategy for business in plain English. Learn how to fix your profile, post with purpose, and turn daily activity into real pipeline. Guest expert Brenda Meller shares simple steps any team can use in 15 minutes a day.Helping th...
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46:50
The Framemaking Sale: Build Buyer Confidence, Win Bigger Deals | Brent Adamson
The Framemaking Sale for B2B sales. How to create buyer confidence, reduce regret, and win bigger, cleaner deals. Brent Adamson shares why “be helpful” beats “be the smartest” in 2025.What you’ll learnWhat “frame making” is a...
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50:24
