Burn The Playbook - B2B GTM Strategies with Marc Crosby

🎙 Burn The Playbook is our podcast for rebels who refuse outdated go-to-market strategies. Hear from business leaders, sales renegades, and operators who challenge the status quo and build what works instead.

👉 Subscribe for weekly episodes, growth insights, and unfiltered takes from the front lines.

Digital Rebels Consulting helps B2B manufacturing and industrial companies escape the commodity trap and stand out where others blend in. Digital Rebels Consulting works with growth-minded teams to realign sales, marketing, and positioning so you can win on value, not just price.

Learn more: DigitalRebelsConsulting.com
LinkTree: https://linktr.ee/digitalrebelsconsulting

Contributors

Host

Marc Crosby - Digital Rebels

Marc Crosby is the founder and CEO of Digital Rebels Consulting. With more than 20 years of experience in sales, marketing and strategic growth, he’s worked across industries including chemicals, plastics, automotive, industrials, medical, aerospace and e-Mobility.

A former U.S. Marine, Marc brings a mission-driven edge to his work. His specialty: helping mid-market manufacturers clarify what makes them different, build strong go-to-market strategies and scale revenue through digital transformation.

He leads the charge in positioning manufacturers not just to compete but to own their category by aligning product stories, buyer touch-points and team execution around real value.

https://www.linkedin.com/in/marcccrosby/

Guests

Guest

Brent Adamson

Brent Adamson is a world-renowned researcher, author, and advisor to B2B commercial leaders. Known as having the “biggest crystal ball in B2B sales,” he co-authored the bestsellers The Challenger Sale and The Challenger Customer, and is a frequent Harvard Business Review contributor with pieces like “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.”

A sought-after speaker and facilitator, Brent has presented to tens of thousands of commercial leaders worldwide. His latest book, The Framemaking Sale, offers a roadmap to boost sales performance and seller relevance in a world of overwhelmed buyers and AI disruption.

Formerly the “chief storyteller” for CEB (now Gartner), Brent is Co-Founder of A to B Insight, continuing his research on productive disruption. He holds multiple degrees from the University of Michigan and the University of Texas and lives in Leesburg, VA with his family.

https://www.linkedin.com/in/brentadamson/

Guest appearance on:

The Framemaking Sale: Build Buyer Confidence, Win Bigger Deals | Brent Adamson