Burn The Playbook - B2B GTM Strategies with Marc Crosby
🎙 Burn The Playbook is our podcast for rebels who refuse outdated go-to-market strategies. Hear from business leaders, sales renegades, and operators who challenge the status quo and build what works instead.
👉 Subscribe for weekly episodes, growth insights, and unfiltered takes from the front lines.
Digital Rebels Consulting helps B2B manufacturing and industrial companies escape the commodity trap and stand out where others blend in. Digital Rebels Consulting works with growth-minded teams to realign sales, marketing, and positioning so you can win on value, not just price.
Learn more: DigitalRebelsConsulting.com
LinkTree: https://linktr.ee/digitalrebelsconsulting
Episodes
12 episodes
AI Marketing for B2B: Predictive Scoring, SmartPress, Real ROI | Melih Oztalay, CEO, SmartFinds Marketing
AI marketing for B2B that actually drives revenue, not vanity clicks. CEO Melih Oztalay of SmartFinds Marketing breaks down predictive scoring, active CTAs, chatbots, and SmartPress distribution so you can show up in news and AI surfaces. ...
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43:06
Business Networking That Works | Connectors Get Paid with Joe Mindak
Business networking that actually produces deals. Entrepreneur Joe Mindak breaks down “Connectors Get Paid,” The Connective community, and how Nolodex helps companies track and reward referrals. If you want a pipeline that doesn’t stall, pay th...
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42:49
Trade Show Strategy 2025: Turn Conferences into Pipeline with Alison French
Trade show strategy that actually drives revenue. In this episode, Alison French, founder of LTO and creator of ShowScout, breaks down how to turn conferences and exhibit halls into qualified pipeline instead of expensive hope. If you sell B2B ...
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42:35
Leadership Under Fire: The Framework for Leading When Everything’s on the Line
Leadership Under Fire: People, Process, & Persistence | Joseph Polanin - Founder Alaka'i GroupEpisode snapshotFrom special operations to the boardroom. Joe shows how vision, strategy, and talent work only when they work to...
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54:17
Train. Practice. Win. How Top Teams Actually Improve | James Santy, Founder & CEO, The Sales Dream
Bio:James Santy is the founder and CEO of The Sales DREAM, with more than 20 years of experience spanning frontline sales, sales operations, and executive leadership. His career has been defined by a consistent ability to transform sales...
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44:01
The Margin Playbook for Sales and Marketing | Karena Bell – Founder & CEO, ProfitLinz
SummaryIn this conversation, Marc Crosby interviews Karena Bell, a financial strategist, about the importance of profit optimization in businesses. They discuss common mistakes made by B2B leaders, such as focusing on revenue over profi...
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42:16
Burning GTM Myths with The Big Book of Braindumps | Richard Blundell - Founder of Vencha
SummaryIn this episode of Burn the Playbook, Marc Crosby interviews Richard Blundell, a SaaS sales and go-to-market expert with over 20 years of experience. They discuss Richard's journey as an author and consultant, the importan...
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58:20
Navigating Growth in Challenging Times | Insights with Kendall Justiniano
Navigating Growth in Challenging Times | Insights with Kendall JustinianoAs the Founder and Managing Director of Growth Arc Advisors LLC, Kendall Justiniano helps chemical clients find untapped growth opportunities through his te...
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35:21
Sales Is Broken. Here’s How to Fix It. | Scott Marker - Author & Business Growth Strategist
Scott Marker – Author, Business Growth Strategist & Networking LeaderScott Marker is a two-time author of sales and marketing books, including the bestseller BROKEN – How To Fix B2B Sales, Drive Profitable Growth & Win. With two...
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1:01:37
Your Website Is Costing You Deals | David Nathan on Digital Presence That Converts
In this episode of Burn the Playbook, Marc Crosby sits down with David Nathan, the CEO of Scaler Marketing. They discuss David's transition from exploring jungles in Costa Rica to founding a successful marketing agency that specializes in scien...
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51:46
Sales Without the Script | Petra Wagner on GTM, AI, and Getting Into the Buyer's Shoes
Mastering B2B Sales with Petra Wagner: From Enterprise Exec to AI CoachJoin Marc Crosby and guest Petra Wagner, a B2B sales strategist with over 20 years of experience at Microsoft and IBM. Petra shares invaluable insights from her jour...
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43:32
Sales Is Being Rewritten. Are You Ready? | Graham Hawkins - Founder/CEO SalesTribe & Qoos.ai
In this conversation, Marc Crosby and Graham Hawkins explore the evolving landscape of B2B sales, emphasizing the need for sales professionals to adapt to the new buyer journey, which is increasingly influenced by AI and digital tools. They dis...
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41:54
