The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
The Truth About Radio podcast with Dave Sturgeon
Myth #1: Nobody Listens to the Radio Anymore
MYTH: Nobody Listens to the Radio Anymore
TRUTH: Radio Isn’t Old. It’s OG.
The eight dreaded words for a radio salesperson: “Does anybody even listen to the radio anymore?”
No. Just your dentist. Your contractor. Your boss. Also, your Uber driver, your barista, your barber, your bartender, your neighbor, your mom, and 88% of North Americans.
But hey—other than them, nobody.
In the meantime, “forward-thinking” marketers are busy pouring budget into ads that get skipped, scrolled past, or worse — accidentally liked. They’re paying influencers with 412 followers and a ring light in the garage, hoping their next post pulls like a Super Bowl ad.
Here’s the thing:
Radio doesn’t need to go viral. It goes to work.
Every. Single. Day.
It’s trusted. It’s local. It’s live.
It’s literally in your car while you’re driving to make a purchase.
It doesn’t pretend to be trendy. It doesn’t beg for likes. It just delivers.
Because Radio isn’t Old – It’s OG.
Get The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers