The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
Episodes
10 episodes
Myth #7: Radio Doesn't Come with a Dashboard
If you’re advertising on broadcast radio, first off, good call. The phone’s ringing, business is growing… but you’re still wondering: How do I measure attribution more effectively?Here’s the truth: There are plenty of tools that...
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2:38
Myth #6: You Can't Measure Radio
TRUTH: That’s adorable. You mean YOU don’t know how to measure radio?Just because you can’t click a dashboard doesn’t mean nothing happened.Big brands know the secret:Radio isn’t invisible — it’s just not needy. It doesn’t ...
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1:50
Myth #5: “Digital music discovery is better because I control everything.”
MYTH: “Digital music discovery is better because I control everything.”TRUTH: When it comes to music discovery, total control is overrated.There’s a special joy in not knowing what’s coming next … and loving it anyway.That’...
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3:33
Myth #4: If It’s Not Shiny and New, It’s Not Viable
TRUTH: The Wheel Is Still Pretty Viable!10 Technologies That Went Extinct While Radio Didn’t.Over the last 25 years, we’ve watched essential innovationscollapse under the weight of progress, one after the other.1. Fax Machines
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3:27
Myth # 3: You Get What You Pay For
MYTH: You Get What You Pay ForTRUTH: Free Never Sounded So Good!Isn’t it funny how this gets overlooked?On average, this month you pay:- $14.99/month to stream music without ads- $10.99/month for ad-free podca...
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2:08
Myth #2: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget
MYTH: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget.TRUTH: The #1 Challenge Facing Radio Managers and Sellers Today is Redefining the Value of Radio in a Fragmented Media Landscape! As...
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1:34