The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
Podcasting since 2025 • 4 episodes
The Truth About Radio podcast with Dave Sturgeon
Latest Episodes
Myth #4: If It’s Not Shiny and New, It’s Not Viable
TRUTH: The Wheel Is Still Pretty Viable!10 Technologies That Went Extinct While Radio Didn’t.Over the last 25 years, we’ve watched essential innovationscollapse under the weight of progress, one after the other.1. Fax Machines
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3:27
Myth # 3: You Get What You Pay For
MYTH: You Get What You Pay ForTRUTH: Free Never Sounded So Good!Isn’t it funny how this gets overlooked?On average, this month you pay:- $14.99/month to stream music without ads- $10.99/month for ad-free podca...
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2:08
Myth #2: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget
MYTH: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget.TRUTH: The #1 Challenge Facing Radio Managers and Sellers Today is Redefining the Value of Radio in a Fragmented Media Landscape! As...
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1:34