The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
Episodes
27 episodes
Myth #7: Radio Doesn't Come with a Dashboard
If you’re advertising on broadcast radio, first off, good call. The phone’s ringing, business is growing… but you’re still wondering: How do I measure attribution more effectively?Here’s the truth: There are plenty of tools that...
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2:38
Myth #6: You Can't Measure Radio
TRUTH: That’s adorable. You mean YOU don’t know how to measure radio?Just because you can’t click a dashboard doesn’t mean nothing happened.Big brands know the secret:Radio isn’t invisible — it’s just not needy. It doesn’t ...
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1:50
Myth #5: “Digital music discovery is better because I control everything.”
MYTH: “Digital music discovery is better because I control everything.”TRUTH: When it comes to music discovery, total control is overrated.There’s a special joy in not knowing what’s coming next … and loving it anyway.That’...
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3:33