
The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
The Truth About Radio podcast with Dave Sturgeon
Myth # 3: You Get What You Pay For
MYTH: You Get What You Pay For
TRUTH: Free Never Sounded So Good!
Isn’t it funny how this gets overlooked?
On average, this month you pay:
- $14.99/month to stream music without ads
- $10.99/month for ad-free podcasts
- $65/month for cable
- $85/month for high-speed internet so you can stream and
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Not to mention whatever it costs in sanity to find your password.
All that… just to be entertained and informed.
But radio?
- It’s live
- It’s local
- It’s human
- It’s original
- It’s on in your car, in your kitchen, on your job site, in your
earbuds
- And it’s 100% free
No fees.
No subscriptions.
No buffering.
No “We use cookies to track your every move” pop-ups.
No wonder radio reaches a larger global listening audience than
any other audio platform, every day!
And what does it take to make that “free” magic happen?
- A team of paid professionals waking up at 3:30 am to prepare
your favorite morning show
- Local newsrooms gathering real-time information, verify-
ing facts, and staying on-call during emergencies
- Engineers and techs who ensure a flawless signal from the
studio to the transmitter to every speaker in town
- Music directors and programmers curating formats that
match your mood, your moment, and your lifestyle
- And sales and support teams behind the scenes, keeping the
lights on so the content you love can STAY free
Radio may be free for the user, but it’s powered by a paid staff
of passionate, professional, hard-working humans who still
believe that serving your community is worth showing up for.
Radio isn’t outdated.
It’s under-celebrated.
Let’s face it. With Radio, free never sounded so good!