The Truth About Radio podcast with Dave Sturgeon

Myth # 3: You Get What You Pay For

DAVE STURGEON

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MYTH: You Get What You Pay For

TRUTH: Free Never Sounded So Good!

Isn’t it funny how this gets overlooked?

On average, this month you pay:

- $14.99/month to stream music without ads

- $10.99/month for ad-free podcasts

- $65/month for cable

- $85/month for high-speed internet so you can stream and

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Not to mention whatever it costs in sanity to find your password.

All that… just to be entertained and informed.

But radio?

- It’s live

- It’s local

- It’s human

- It’s original

- It’s on in your car, in your kitchen, on your job site, in your

earbuds

- And it’s 100% free

No fees.

No subscriptions.

No buffering.

No “We use cookies to track your every move” pop-ups.

No wonder radio reaches a larger global listening audience than

any other audio platform, every day!

And what does it take to make that “free” magic happen?

- A team of paid professionals waking up at 3:30 am to prepare

your favorite morning show

- Local newsrooms gathering real-time information, verify-

ing facts, and staying on-call during emergencies

- Engineers and techs who ensure a flawless signal from the

studio to the transmitter to every speaker in town

- Music directors and programmers curating formats that

match your mood, your moment, and your lifestyle

- And sales and support teams behind the scenes, keeping the

lights on so the content you love can STAY free

Radio may be free for the user, but it’s powered by a paid staff

of passionate, professional, hard-working humans who still

believe that serving your community is worth showing up for.

Radio isn’t outdated.

It’s under-celebrated.

Let’s face it. With Radio, free never sounded so good!

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