Myth #7: Radio Doesn't Come with a Dashboard

If you’re advertising on broadcast radio, first off, good call. The phone’s ringing, business is growing… but you’re still wondering: How do I measure attribution more effectively?

Here’s the truth: There are plenty of tools that help track inbound leads. But your most powerful dashboard? It’s your customers.

And accessing that dashboard doesn’t require complex tech or expensive software. It takes thoughtful conversations, right at the moment your customer reaches out.

Now, maybe you’re thinking:
 “I don’t have time to create new scripts and retrain my team…”

But ask yourself this instead:
 “Don’t I want my frontline people to connect more meaningfully with customers — and give us a competitive edge?”

Especially if you’re in the service industry, targeting high-value homeowners, this is where radio truly shines.

Why? Because your customer likely called more than one business. But only your business is endorsed by a trusted local radio personality.

Here’s a simple but powerful line your team can use the moment that phone rings:

“Thanks for calling [Business Name]—you must’ve heard us on the radio?”
(Said with a smile, of course.)

This isn’t “How did you hear about us?” (which every business asks). It’s confident. Proactive. Differentiating.

If they say yes, great. Take notes. This is the attribution part you’ve been looking for.
If they say no, also great. Now you’ve opened the door to talk about your offer and introduce the fact that your business is exclusively recommended by a radio personality they likely know and trust.

Radio attribution doesn’t have to be hard. You just need to have the right conversations with your customers!