The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
The Truth About Radio podcast with Dave Sturgeon
MYTH #28: Radio's Low CPM Must Mean Nobody's Listening
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DAVE STURGEON
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